ZTE launches the much anticipated Blade A2 Plus in an exclusive partnership with Flipkart

3 February 2017, Bangalore – ZTE, the leading global mobile device maker, officially launched its Blade A2 Plus mid-range premium smartphone device in India in an exclusive partnership with Flipkart. Designed to meet the needs of today’s smartphone users, Blade A2 Plus focuses on what matters most to users today, eye catching design, vivid full HD display and a high quality camera, all in the palm of one’s hand. Flipkart being India’s largest e-commerce firm, brings the best-in-class devices to the users and gives them a comprehensive experience.

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 “ZTE has established high-trust and credibility of consumers and clients globally through its path breaking innovation, customization and high-quality services. We are committed to establish ZTE in the Indian market by launching innovative products at disruptive prices to connect with the consumers,” said Sachin Batra, CMO, ZTE India Terminal.

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Blade A2 Plus

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The Blade A2 Plus sports a 13-megapixel main camera sensor, which will produce high quality photos and it can capture 1080p high definition video. Its 8-megapixel front camera makes it a great choice for selfies. The device runs on the Android 6.0 Marshmallow operating system out of the box and is fueled by a 5000 mAh capacity battery inside, which has talk time of 22 hours, significantly longer than 12 hours. Mi-Favor, by ZTE, runs on top of Android on this device, offering a customized experience.

The ZTE Blade A2 Plus features a 5.5-inch Full HD (1080 x 1920 pixels resolution) LCD capacitive touch screen display with a pixels density of 404PPI. Under the hood, the device is powered by an octa-core MediaTek MT6750T processor clocked at a speed of 1.5GHz. It comes equipped with 4GB RAM and Mali T860 GPU for the graphics. With VoLTE integrated, Blade A2 Plus will support higher quality calls and will connect calls much faster than a traditional GSM or CDMA call. It has a built-in 32GB internal memory storage, which can be expanded via dedicated microSD card slot. The device is available at Rs. 11,999/-

“With a young, tech-savvy audience, about 69 million consumers purchased their products online and it is expected to cross 100 million by 2017. Our Blade-series smartphone, ZTE Blade A2 Plus comes with 4G LTE, VoLTE support and host of other features at an effective price. Through this phone, we take the first step to reach millions of Indians who are going digital. By eliminating multiple external factors, we want to bring the best phones that industry has to offer and at an effective price,” said Sachin Batra, CMO, ZTE India Terminal. “Our partnership with Flipkart is in line with our growth strategy for this market and we hope to leverage Flipkart’s strength and widen the reach for our products.”

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Speaking on the partnership, Mr. Ajay Yadav, VP – Mobiles at Flipkart, said, “Flipkart has been continuously redefining the smartphones segment by partnering and launching products with innovative offerings. Our association with ZTE is another step in that direction.

The Blade A2 is a product that checks all the right boxes when it comes to customer expectations – a good camera, long battery life, great looks and aggressive pricing. We are sure this new phone will be well received by our customers.”

NI Automated Test Outlook Reviews Test Approaches Needed in Era of Smart Devices

Guest Editor Dr. James Truchard examines top test and measurement trends

Bangalore, India – January 5, 2017 – NI (Nasdaq: NATI), the provider of platform-based systems that enable engineers and scientists to solve the world’s greatest engineering challenges, announced today the release of its Automated Test Outlook 2017. The annual test and measurement report reviews the key technologies impacting automated test environments from reconfigurable test instrumentation to software-centric test platforms and ecosystems for next-generation device test.

In this special edition of the Automated Test Outlook 2017, NI Cofounder and Chairman of the Board Dr. James Truchard reflects on the past 40 years of test and measurement, identifies the most significant market and technology trends from recent years, and looks forward to what lies ahead.

“The first era of modern instrumentation was led by General Radio and the vacuum tube; the second era was led by Hewlett-Packard and the transistor; today in the third era, National Instruments and software lead the way,” said Dr. Truchard. “We use the phrase ‘the software is the instrument’ to describe this trend. Our user-defined approach to the design of instrumentation systems for test and measurement puts engineers and scientists in the driver’s seat in innovating next-generation products, unlike traditional instruments, which were designed with last year’s needs in mind. In other words, they were designed looking in the rearview mirror.”

The Automated Test Outlook 2017 revisits the following trends that have shown multi-year relevance with their influence on the test and measurement industry, particularly related to Big Analog Data™ solutions and connected devices, including:

Reconfigurable Instrumentation

Test systems are reconfigured for many reasons – from adapting to new test requirements to accommodating instrument substitutions during calibration and repair cycles.

Optimizing Test Organizations

Transforming a test organization into a strategic asset requires commitment to a long-term phased approach from creating standard test platforms to building a data infrastructure to improving decision making.

Software-Centric Ecosystems

The software-centric nature of technology can transform the capability of automated test systems to help drive increased levels of productivity and collaboration.

Managed Test Systems

As Moore’s law continues to influence the performance of test systems, new data and communication technologies help test managers optimize their test systems to lower the cost of test.

Driven by Necessity

Safety regulations and software are pushing hardware-in-the-loop testing to the forefront of transportation manufacturing in an increasingly software-driven world.

Download the complete report at www.ni.com/ato

Huawei to further its “Make in India” commitment, starts smartphone manufacturing in India

Made In India devices to hit Indian market as early as October, 2016 

New Delhi, 23rd September 2016: Reaffirming its commitment to India, Huawei today announced it will start to manufacture smartphones in India in collaboration with leading Sketch-to-Scale™ solutions provider, Flex, in October. Shri Ravi Shankar Prasad, Hon’ble Union Minister, Information & Technology, Law and Justice made the announcement at Huawei’s ‘Make in India’ inauguration ceremony in the Indian capital, New Delhi.

Starting from first week of October 2016, the Flex manufacturing plant in Chennai will manufacture one of the Honor smartphones models. The plant will have the capacity to make three million units by the end of 2017. In addition, Huawei will be strengthening its after sales services in India with over 200 service centers, including more than 30 exclusive Huawei service centers in India.

Underlining its customer-centric approach, Huawei Consumer Business Group will also expand its distribution network by partnering with more than 50,000 retail outlets by the end of 2016.This retail network will add to the existing 350+ distributors in India to create a comprehensive, nationwide distribution system. Huawei, over the years, has established global appreciation for its products, both under the Huawei and Honor brands.

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Announcing the manufacturing facility from Delhi, Shri Ravi Shankar Prasad, Honb’le Union Minister, Information & Technology, Law and Justice said, “I would like to congratulate Huawei on their commitment to pursue their ‘Make in India’ vision. The Government of India is pleased to see so much enthusiasm for our “Make in India” initiative. We are working towards making India an electronic manufacturing hub. As India is set to become the second largest smartphone market, our government would like to invite even more businesses to come and manufacture in India. This is an opportune time to start manufacturing from India. The smartphone landscape in India is growing every day and such initiatives by technology leaders will help accelerate the growth of local manufacturing industry in India”. 

Mr. Jay Chen, CEO, Huawei India said, “We have been present in India for the last 16 years and as part of our India focus, we have been consistently expanding our footprint in the market. This year especially has been of significance in our India journey. We recently launched our world class GSC in Bengaluru and the start of manufacturing in India is an affirmation of our commitment to India and supports the Make in India campaign. We are convinced about the growth potential and future of India and we’ll keep looking for opportunities to increase our presence here”. 

Adding further to the development, Mr. Peter Zhai, President, Huawei India Consumer Business Group stated, “We have seen significant acceptance of our smartphones in India over the last few years and have big plans for India. We have been evaluating a manufacturing unit for a long time and have partnered with Flex given their legacy, expertise and knowledge in providing sketch to scale solutions to leading companies globally.” 

Commenting on the occasion, Mr. Jeff Reece, Head of Flex Telecom segment said, “We are thrilled to expand our global partnership with Huawei. Our alliance with Huawei in India is a testament of our commitment towards boosting local manufacturing. It also further demonstrates our commitment to bring innovative supply chain solutions, high-quality advanced manufacturing and after-market services to Huawei and ultimately the consumers. Mr. Reece further added, “Flex has been in India over the last 16 years and has the right building blocks to help our customers who wish to design, build, distribute and service their products both domestically and globally.” 

India is a very important market for Huawei and the company has renewed its focus on India working with two brands, Huawei and Honor, to cater to the widest cross section of consumers. Huawei has established strong consumer confidence in India by launching a series of products, for both the Huawei and Honor brands, including the launch of Huawei’s flagship P9 in India this year. Google has also collaborated with Huawei to make its premium Nexus 6P device.

Huawei’s latest manufacturing initiative is part of its commitment to the Government of India’s ‘Make in India’ vision by harnessing local talent, coupled with the infusion of hi-tech R&D expertise and knowledge into the country. The smartphone manufacturing announcement is another milestone in Huawei’s 16-year journey in India which includes its largest overseas R&D Center and the recently inaugurated Global Service Center in Bengaluru.

LeEco brings one of the biggest online shopping extravaganzas – EPIC 919 SuperFans Festival – to India

Offers worth Rs 495 million+ up for grabs 

Bangalore, September 15, 2016:  Ever since its launch, global internet and technology conglomerate, LeEco is known to bring industry-first innovations to India. The biggest testimonial of this is the Superphones and SuperTVs that have been introduced in India with breakthrough technology at a truly disruptive prices. It is the only company in the world to have an innovative ecosystem-based business model. Continuing its tradition of innovating in India, LeEco is now bringing its EPIC 919 SuperFans Festival to India.

The EPIC 919 SuperFans festival has been phenomenally successful in China. Last year, EPIC 919 emerged as the third largest B2C online shopping festival and resulted in record-breaking 500,000 Le Superphones being sold in a single day! LeEco is known to offer innovative products and services in order to win customers and it is the first brand to bring a festival of this magnitude and scale in India. Indian consumers love to purchase technology devices and gizmos for their personal use and loved ones. The uptake of these devices is especially high during the festive season and LeEco through its EPIC 919 SuperFans festival is providing a perfect platform for consumers to shop till they drop.

The EPIC 919 offers will be available for 24 hours starting midnight of September 19, 2016 on LeMall.com and Flipkart. During this festival, LeEco will be extending fabulous offers worth Rs 495 million.

Commenting on the Epic 919 SuperFans Festival in India, Atul Jain, COO, Smart Devices, LeEco India, said, “We have always strived to offer unparalleled innovative offering to our customers and brining in the EPIC 919 SuperFans Festival is a step in the same direction. We continue to create new benchmarks of customer satisfaction.  We hope this one of its kind Shopping Festival will enable our consumers to experience our Superphones, SuperTVs and accessories at never- before prices”.

“We also aspire to make new industry sales records on our EPIC 919 SuperFans Festival Day,” Mr. Jain added.

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EPIC offers on Superphones

  • As a part of the EPIC 919 SuperFans Festival, the best-in-class LeEco Superphones will be offered at a great price on Lemall.com as well as Flipkart. Offers worth a whopping Rs 453 million will be up for grabs and it will go beyond all customer expectations.
  • LeEco has also tied up with Make My Trip as a special gift partner for the EPIC 919 festival and will be extending exciting offers on purchase of every Le 1s Eco, Le 2 and Le Max2.

EPIC offers on SuperTVs

  • Users can take home the Super3 X55 at cost free six months EMI on LeMall.com and Flipkart. On buying this TV through LeMall.com, users will get a 2.1 Ch SoundBar with Wireless Subwoofer worth Rs 19,999 free, while on Flipkart users can avail PREXO (Product Exchange Offer) up to Rs 25000.
  • On the Super3 Max65 or Super3 X65, users will get cost free six months EMI on both LeMall.com and Flipkart. Additionally, Flipkart will be offering exchange offer, where in users can get PREXO (Product Exchange Offer) up to Rs 25000.

As a countdown to the mega day, LeEco is partnered with Uber and giving users a chance to win gift vouchers and second generation flagship Superphone – LeEco Le Max2. To avail this offer, all the user has to do is take two uberPOOL rides between Saturday, 10th September to Friday, 16th September and use the promo code ‘EPIC919‘. All users stand to win a LeEco voucher worth Rs 500 that can be redeemed on LeMall.com. This offer is only valid for rides taken in Hyderabad, Kolkata, and Chennai.

This is just a teaser and LeEco will be coming out with more irresistible deals to excite the users and enable them to buy the next-generation LeEco Superphones and SuperTVs at a great price through its EPIC 919 SuperFans festival day.

LeEco unveils ambitious Pan-India offline retail expansion plan

Announces six key partnerships across the country

New Delhi / Bangalore, July 29, 2016: After successfully establishing itself in the online space in India, internet and ecosystem conglomerate LeEco has announced today that it is all set to strengthen its offline presence across the country.

LeEco has partnered with top Regional retail chains like Sangeetha, Poorvika & Zonal Distributors like Shivalik, AppsYouNeed, Pearl Infotech and PCH to expand its retail network. Through these partnerships, LeEco will be able to expand its retail base to 2000 outlets across 65 cities. By the end of this year, LeEco plans to reach 6000 – 8000 outlets.

“This marks another milestone in our India journey that has been incredible so far. Our strategy to strengthen our offline business is a testimony to our commitment to the Indian market. For this, we have tied up with some of the well-known names in offline retail across geographies and we will continue to add more partners as we go along,” said Atul Jain, COO of Smart Electronics, LeEco India.”

LeEco will be offering Le 1S and Le 1S Eco Superphones through the offline model in the first phase and has plans to offer the entire product portfolio in the offline market in the coming months.

In the online space, LeEco is the third largest smartphone brand in India and is offering its Superphones via Flipkart and its own ecommerce marketplace – LeMall. The offline story for LeEco, started Delhi/NCR and spread across to Mumbai & Pune and it now has presence across top 6 metros – New Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chennai.

To cater to a growing number of customers, LeEco also plans to set up more service centres in addition to the 555 outlets it has now.

LeEco unveils the much anticipated second generation Superphones, Le 2 and Le Max2 and its own newly launched marketplace e-commerce website, LeMall

The two Superphones pioneer the futuristic audio technology – CDLA standard                        

New Delhi, June 8, 2016: In a nearly 2000-people mega launch event today, LeEco, the global internet and technology conglomerate has finally unveiled its much awaited second generation Superphones, Le 2 and Le Max2, with the company’s symbolized content ecosystem and membership being bundled, together with its marketplace e-commerce website, LeMall. The company also revealed the world’s first CDLA (Continual Digital Lossless Audio) Type-C earphone, and its project of recruiting 200 “CEO”s.

Le Max2

The event at Siri Fort Auditorium at New Delhi was one of the most well attended events in the recent past history. At the event, LeEco’s official song was also revealed, specially composed and produced by Pritam’s studio Jam8 and sung by Nakash Aziz.

Tin Mok, VP of Le Holdings and CEO, APAC, said, “Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Addtionally, we are thrilled to bring our second generation Superphones with supertainment to India. Also, we’re happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India.”

LeEco’s 2nd generation superphones: Le 2 and Le Max2 

Atul Jain, COO, Smart Electronics Business, LeEco India, unveiled the 2nd generation of Superphones, calling them “redefine product value”. “LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It’s time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value.”

“We are focusing on the Eco Model, an integration of software, content, services, applications and hardware.”

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Le 2

As the next generation phone, Le 2, with a standard combination of 3GB RAM and 32GB ROM, is greatly improved from its predecessor. Powered by the Octa-Core Qualcomm ® Snapdragon TM652.

Le 2 provides a 16MP rear camera and 8MP front camera. The image quality is visibly better with vibrant and true-to-life colours. With technologies like PDAF, Closed Loop and other ground-breaking technologies, people can catch clear pictures in moving and unfavourable conditions.

Le 2 has an In-Cell display screen which is usually featured with overpriced phones. The screen’s blue light filter helps reduce eye fatigue, while at the same time, the in-cell screen allows devices to be thinner and lighter.

It is also important to note that in addition to 3G, LTE and GSM, Le 2 supports all 4G bands in India and also will have VoLTE very soon over an OTA.

Besides Le 2, LeEco also released 2 versions of the 2nd generation of Le Max, which is Le Max2. Powered by the world’s most powerful processor, Qualcomm ® Snapdragon TM 820, the phone, featuring the high performance combination of 4GB RAM+ 32GB on board memoryor6GB RAM +64GB on board memory, pushed the limits of the industry to new heights. With a RAM three times that of the iPhone 6s Plus, Le Max2 (6G+64G) is 40% faster performance than most competitors’ models, and is also 17% faster than its predecessor, Le Max.

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Le Max2

Le Max2 features a 5.7 inch 2K Super Retina Display, the best display for VR equipment.

Its 21MP rear camera comes with blazingly fast focusing speeds thanks to PDAF technology, it also has a F2.0 aperture with OIS for blur free images even in low light.The rear camera on Le Max2 shoots pictures with great clarity thanks to improved components or technologies like 6P lens, PDAF, Closed Loop, OIS, Dual HDR and Dual-tone flash and so on. The Le Max2 is also equipped with an 8MP front camera.

Le Max2 also enjoys a super-fast 802.11ac Wi-Fi connectivity. It has dual-band and dual-antenna, which means Le Max2’s Wi-Fi speeds are much 4 times faster than most of its competitors, who are on the Wi-Fi 2.4G band and twice as fast as those on the Wi-Fi 5G band.

Phones bundled with Supertainment ecosystem and membership program

LeEco has also made impressive additions to its Supertainment membership program. In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.

With LeEco’s Premium Membership program, users can enjoy premium content, exclusive discounts, a 5TB LeEco Cloud Drive Storage, live music & concerts with Lossless Audio, exclusive giveaways and offers, special events with celebrities and top entertainment talents and many more. Starting from this month, LeEco will also give members access to more than 50 online international live concerts.

World’s first CDLA Standard to disrupt age-old industry norms

Through the new Superphones, LeEco has revolutionarily replaced the 3.5mm headphone port with the world’s first CDLA Type-C interface, leading an audio revolution to the earphone industry that remains the same for decades in India. As an industry pioneer, LeEco introduced a new digital architecture, CDLA technology that enables end-to-end lossless digital music transmission, the world’s first continual digital lossless audio standard. The two Superphones Le 2 and Le Max 2 are all set to redefine the smart phone audio technology world.

CDLA is quite intelligent. Every pair of CDLA earphones has its own independent ID, so it knows who is using it and what recommendations and preferences it can offer to the user, seamlessly integrating with LeEco’s ecosystems.

To showcase the revolutionary CDLA technology, the song composed by the Jam8 studios was recorded on two devices, one with the existing Hi-Fi audio capability and the other with the CDLA technology. The difference was unparalleled and the music experience from the device with CDLA technology was premium and seamless. LeEco has also unveiled the world’s first Type-C CDLA Earphones which consumers can get access to at a competitive price of only Rs 1,999. LeEco has also unveiled the world’s first Type-C CDLA Earphones which users can get access to at a competitive price of only Rs 1,999.

The launch of LeMall to complete an ecosystem approach

With the launch of LeMall, its marketplace e-commerce website, the company has marked its venture into the e-commerce space in India. LeMall.com, first launched in Mainland China in 2013, is not only a leading online shopping destination in China but has also proved a force to be reckoned as highly successful during LeEco’s initial global expansion thus far, to the United States & Hong Kong. Both Le 2 and the Le Max2 will be available on Flipkart and LeEco’s very own marketplace e-commerce website LeMall.com soon.

LeMall is an important step in establishing LeEco’s foot print in India. It will serve as the primary channel for customers to engage with LeEco and become a part of the ecosystem through the products and services.

Disruptive Pricing for Le 2 and Le Max2 together with LeEco’s membership Program

Atul Jain announced the disruptive prices for Le 2 and Le Max2.

For Le 2, the 3GBRAM and 32ROM combination Superphone comes at a price of Rs 11,999, including one year membership, which is worth Rs 4,900 if purchased alone.

For Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership.

LeEco will have its first flash sale for Le Max2 on June 28th, and its first Le 2 flash sale in early July. Registration for both the models will be open on June 20th on Flipkart.

LeEco now has a 24×7 Call Centre where users can reach the company’s customer service personnel via calls, live chats and even on social media. It will support queries in nine languages.

LeEco entered the India market with the launch of its Superphones in early 2016 – the Le 1s and the Le Max. Recently, the company launched its first, “Made for India” Superphone Le 1s Eco. The devices which are exclusively available on Flipkart, have truly disrupted the market with their best in class specifications at democratized pricing.

Tin Mok, VP of Le Holdings and CEO, APAC of LeEco said, “All the announcements we made today are in synergy with our expansion plans in India and are a testimony to our commitment to the Indian market. We are very grateful for the tremendous user responses we have received so far on all our products and services. We remain committed to raising the bar each time and creating newer industry benchmarks with our technological prowess.”

Another milestone in the company’s India journey was marked by its foray into the retail space in the country on 7th June. LeEco has ambitious plans to set-up fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores. The company will showcase its entire product and services ecosystem at the stores; ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks.

LG DEBUTS THE G5, ITS FIRST EVER MODULAR SMARTPHONE IN INDIA

G5 is the company’s first ever modular smartphone and is accompanied by companion devices like LG CAM Plus, LG 360 CAM and LG 360 VR 

LG G5 launch

New Delhi, June 1st 2016: LG Electronics India Limited (LGEIL) today announced the launch of its first ever modular smartphone, G5 in India. This highly anticipated smartphone comes with a sleek metal uni-body featuring a Slide-out battery and a Modular Type design that gives a greater smartphone experience. G5 is also accompanied with LG Friends, a collection of companion devices like LG CAM Plus, LG 360 CAM and LG 360 VR.

Encased in a sleek metal aluminum body and Slide-out Battery to easily swap out a discharged battery for a fully charged one in seconds, the LG G5 surpasses the visual experience of its predecessor, the LG G4.

First, the G5’s 135-degree wide angle lens lets you choose between standard or wide angle to get more in the shot. Second, the Always-on Display makes notifications just a glance away with the time, date and more available anytime without waking the G5. Third, the 3D Arc Glass featured in the smartphone’s 5.3-inch display creates a gentle curve and a smooth colorful metal surface through an advanced microdizing process which takes anodized aluminum to a whole new level.

Furthermore, the insulative antenna is invisibly integrated into the body without disrupting the seamless look of the metal uni-body. LG designers took the metal body concept one step   further by adding a Shiny Cut edge for added contrast and a more comfortable grip.

Speaking on the occasion, Mr Kim Ki Wan, Managing Director, LG Electronics India, said, “We are really proud to bring the LG G5 to India. With this smart phone, we are living up to our promise of Innovation for a Better Life; LG has always brought something really innovative to the world of smartphones. This year yet again with G5, we have come up with a very unique concept of modular smart phone. This phone will certainly amaze the smart phone users with its ability to be transformed into multiple devices like digital camera, Hi-Fi player and more. G5 will certainly redefine smart phone experience for consumers.” 

Commenting on this launch, Ajay Yadav, VP – Smartphones, Flipkart said, “Technology is one of the key drivers in the Indian smartphone market. LG’s G5 is packed with innovation and new-age technology. We are happy to introduce LG’s flagship product as an online exclusive on our platform. The pre-booking response has been great and we expect this new offering from LG will be a hit with our customers.” 

Sunil Lalvani, Vice President and President of Qualcomm India, said, “Qualcomm         Technologies is very pleased to work with LG on their latest flagship device, the LG G5,       featuring the Snapdragon 820 processor with Qualcomm® TruSignal™ Multi-Antenna Boost technology, enabling a superior and reliable connected experience. LG and Qualcomm     Technologies have worked together for many years with the shared goal of enabling new and exciting user experiences for consumers. We look forward to seeing the LG G5 launch in India.”

The First Modular Smartphone

LG’s innovative Modular Type design gives the LG G5 the ability to transform into a digital camera and more while keeping its traditional removable battery in a full metal uni-body   design for the first time ever.

Extreme Wide Angle Lens and Advanced UX

Reflecting LG’s longstanding reputation as a leader in smartphone cameras, the LG G5 has two cameras on the rear: one with a standard 78-degree lens and another with a 135-degree wide angle lens, the widest available in any smartphone. The 135-degree lens on the LG G5 offers a viewing angle that is approximately 1.7 times wider than those of existing smartphone    cameras and 15 degrees wider than the human eye’s field of view. The wide angle lens makes it easier for users to capture more landscape, taller buildings or larger groups without having to position oneself farther from the subject.

The LG G5 features a collection of powerful photo effects including Pop-out Picture, Film Effect and Auto Shot. Pop-out Picture combines images taken by the standard and wide angle lens to create a picture-in-a-frame effect. Film Effect can apply nine different film emulators to     an image while Auto Shot is an enhanced camera UX which automatically captures the perfect selfie shot when a face is recognized.

Always-on Display for Enhanced Convenience

The 5.3-inch Quad HD IPS Quantum display on the LG G5 offers an Always-on feature, the first on a main smartphone display. The concept of the Always-on Display was first introduced in the LG V10 as the Second Screen and now that feature has evolved on to the main display to show the time and date continuously even when the G5 is in sleep mode. This means that you can always see the time at a glance, even during important meetings or when your hands are full.

To minimize power consumption, LG redesigned the display driver IC memory and power management function so that the display’s backlight only illuminates one small part of the overall display. Thanks to this technology, the Always-on Display requires only 0.8 percent of the battery’s full capacity per hour to operate. With consumers turning on their smartphones up to 150 times a day mostly to just check the time, the G5’s Always-on Display will make a notable difference in the life of the battery over the course of the day.

Another advanced display feature in LG G5 is the Daylight Mode, which gives the G5 exceptional outdoor visibility beyond that of current auto brightness technology. Day-light Mode detects surrounding light conditions and instantaneously increases or decreases the brightness of the display, up to 850 nits. Even before your eyes have adjusted to the different lighting conditions, the G5 will be ready.

More Performance, More Efficiency

The LG G5 offers many other innovations designed to revolutionize today’s mobile lifestyle, such as:

Qualcomm® Snapdragon™ 820 Processor

The LG G5 is equipped with the powerful yet energy-efficient Snapdragon 820 processor which offers advanced features such as 64-bit performance, Adreno 530 graphics and lower-power Qualcomm® HexagonTM DSP as well as Qualcomm Spectra™ 14-bit dual image signal processors (ISPs) designed to deliver high resolution DSLR-quality images and additional power savings. The Snapdragon 820 processor also has an integrated X12 LTE modem that supports Category 12 download speeds of up to 600 Mbps and LTE Category 13 uplink speeds of up to 150 Mbps.

Compared to the previous generation Snapdragon processor, Qualcomm Technologies’ most advanced CPU architecture offers double the speed and power savings. Adreno 530 graphics demonstrate up to 40 percent faster graphics performance and up to 40 percent more power efficiency compared to the previous generation. The Snapdragon 820 processor also supports 4K capture and playback at four times more than the resolution of 1080p, enabling users to watch and capture their daily moments in stunning de-tail and clarity. The processor is also optimized for VR, generating quality pixels and life-like colors to deliver the ultimate VR experience to G5 users.

aptX™ HD: 24-bit Hi-Fi Wireless Audio

The LG G5 is equipped with aptX HD, an enhanced codec that supports 24-bit sound over Bluetooth, delivering rich and clear sound over wireless connections without any loss. When paired with the LG TONE Platinum, users can experience superb quality Hi-Fi audio that sounds amazingly close to the original source.

Qualcomm® Quick Charge™ 3.0

The LG G5 offers Quick Charge 3.0 for incredibly fast charging. By employing an intelligent algorithm, Quick Charge 3.0 is 27 percent faster and 45 percent more efficient than the previous generation.

Low Power Location Estimation (LPLE) Technology

The LG G5 has excellent battery life, thanks to the Low Power Location Estimation technology. This solution enhances the battery efficiency by as much as 41.9 percent by improving the power consumption related to location-based apps. 

Diverse Range of Companion Devices

With the G5, LG is introducing a paradigm-shifting smartphone ecosystem — the LG Playground. With this, LG aims to strengthen the ties with its partners and introduce various devices and supporting programs to fully maximize the LG Playground experience.

As part of the ecosystem, LG is introducing a wide range of companion devices, aptly called LG Friends, to deliver fun while providing a new mobile experience far beyond traditional smartphone boundaries.

LG CAM Plus

The LG CAM Plus is a versatile camera module that can be attached through the battery slot to deliver a comfortable grip and convenient control of a standalone camera. The LG CAM Plus provides physical buttons for power, shutter, record, zoom, LED indicator and a comfortable grip. It also offers intuitive auto focus and exposure lock, features usually found in standalone digital cameras. When attached to the LG G5, it provides an additional battery capacity of 1,200mAh to allow for longer shooting times for more fun and enjoyment.

LG 360 CAM

The LG 360 CAM is a compact 360-degree angle camera equipped with two 13MP 200-degree wide angle cameras, 1,200mAh battery and 4GB internal memory, which can be supplemented by a microSD card. The LG 360 CAM can be easily connected to the LG G5 allowing users to create 360-degree content. The LG 360 CAM provides 2K video and 5.1 surround channel recording on three microphones to help users effortlessly create high-quality 360-degree contents. Thanks to the partnership with Google, images taken with the 360 CAM can be uploaded to Google Street View and YouTube360, adding the fun of sharing creative contents with others. The images will also be available to view on the LG 360 VR or other smartphones or devices that are capable of 360-degree content.

LG 360 VR

The LG 360 VR is a VR goggle that can be connected with the G5 via a dedicated cable and works exclusively with the G5 to simulate a 130-inch TV viewed from two meters away. It has a stylish design that is foldable so that users can easily carry and watch VR content anytime, anywhere. Unlike other VR devices that require a smartphones to be inserted in the device, the LG 360 VR weighs only 118g (4.16 ounces) and is just one-third as heavy as competing VR goggles while delivering a resolution of 639 ppi. The device is compatible with 360-degree images and videos captured with LG 360 CAM as well as all Google Cardboard content.

LG Friends Manager

Only available in the LG G5, Friends Manager is the hub application that allows the G5 to connect with LG Friends with minimal fuss and effort. LG Friends Manager automatically detects nearby LG Friends and connects quickly and easily in three simple steps, eliminating much of the hassle of pairing devices.

LG G5 will be available in India at Rs. 52,990/-

Key Specifications:*

  • Chipset: Qualcomm®Snapdragon™ 820 Processor
  • Display: 5.3-inch Quad HD IPS Quantum Display (2560 x 1440 / 554ppi)
  • Memory: 4GB LPDDR4 RAM / 32GB UFS ROM / microSD (up to 2TB)
  • Camera: Rear: Standard 16MP, Wide 8MP / Front: 8MP
  • Battery: 2,800mAh (removable)
  • OS: Android 6.0 Marshmallow
  • Size: 149.4 x 73.9 x 7.7mm
  • Weight: 159g
  • Network: LTE / 3G / 2G
  • Connectivity: Wi-Fi 802.11 a, b, g, n, ac / USB Type-C) / NFC / Bluetooth 4.2
  • Colors: Silver / Titan / Gold / Pink