3 February 2017, Bangalore – ZTE, the leading global mobile device maker, officially launched its Blade A2 Plus mid-range premium smartphone device in India in an exclusive partnership with Flipkart. Designed to meet the needs of today’s smartphone users, Blade A2 Plus focuses on what matters most to users today, eye catching design, vivid full HD display and a high quality camera, all in the palm of one’s hand. Flipkart being India’s largest e-commerce firm, brings the best-in-class devices to the users and gives them a comprehensive experience.
“ZTE has established high-trust and credibility of consumers and clients globally through its path breaking innovation, customization and high-quality services. We are committed to establish ZTE in the Indian market by launching innovative products at disruptive prices to connect with the consumers,” said Sachin Batra, CMO, ZTE India Terminal.
Blade A2 Plus
The Blade A2 Plus sports a 13-megapixel main camera sensor, which will produce high quality photos and it can capture 1080p high definition video. Its 8-megapixel front camera makes it a great choice for selfies. The device runs on the Android 6.0 Marshmallow operating system out of the box and is fueled by a 5000 mAh capacity battery inside, which has talk time of 22 hours, significantly longer than 12 hours. Mi-Favor, by ZTE, runs on top of Android on this device, offering a customized experience.
The ZTE Blade A2 Plus features a 5.5-inch Full HD (1080 x 1920 pixels resolution) LCD capacitive touch screen display with a pixels density of 404PPI. Under the hood, the device is powered by an octa-core MediaTek MT6750T processor clocked at a speed of 1.5GHz. It comes equipped with 4GB RAM and Mali T860 GPU for the graphics. With VoLTE integrated, Blade A2 Plus will support higher quality calls and will connect calls much faster than a traditional GSM or CDMA call. It has a built-in 32GB internal memory storage, which can be expanded via dedicated microSD card slot. The device is available at Rs. 11,999/-
“With a young, tech-savvy audience, about 69 million consumers purchased their products online and it is expected to cross 100 million by 2017. Our Blade-series smartphone, ZTE Blade A2 Plus comes with 4G LTE, VoLTE support and host of other features at an effective price. Through this phone, we take the first step to reach millions of Indians who are going digital. By eliminating multiple external factors, we want to bring the best phones that industry has to offer and at an effective price,” said Sachin Batra, CMO, ZTE India Terminal. “Our partnership with Flipkart is in line with our growth strategy for this market and we hope to leverage Flipkart’s strength and widen the reach for our products.”
Speaking on the partnership, Mr. Ajay Yadav, VP – Mobiles at Flipkart, said, “Flipkart has been continuously redefining the smartphones segment by partnering and launching products with innovative offerings. Our association with ZTE is another step in that direction.
The Blade A2 is a product that checks all the right boxes when it comes to customer expectations – a good camera, long battery life, great looks and aggressive pricing. We are sure this new phone will be well received by our customers.”