LeEco achieves a record 5 lakhs+ registrations for Le 2 and Le Max2 ahead of its first flash sale on June 28

-Free CDLA earphones worth Rs 1990 for Le 2 or Le Max2 buyers

Within a few weeks of launching its second generation Superphones, Le 2 and Le Max2, LeEco has received a tremendous response from users securing a record-breaking number of 525,000 registrations on both LeMall.com, LeEco’s own ecommerce marketplace and Flipkart. The much-awaited first flash sale of the Superphones is scheduled for tomorrow (June 28), leaving few hours for consumers to register, if not done already! And all Le 2 or Le Max2 buyers can get a Rs 1990 worth CDLA earphones for free on June 28th. Given the unmatched value proposition of features and content at an extremely attractive price, both Superphones have stirred up the Indian smartphone market.

The first flash sale for Le 2 will commence tomorrow at 12 noon, registrations for which will close tomorrow at 11 AM. For Le Max2, registrations are open until 1PM tomorrow and this will be followed by its flash sale at 2PM. So here’s the last chance to secure the Superphones that have already made a dent in the smartphone industry in India.

At a time when brands are under strain to talk about their specs that are hardly different from their competitors’, LeEco stunned the smartphone industry by launching its next gen Superphones that includes content ecosystem, membership program, and guarantees buyers of futureproofing to the hilt. The unprecedented response and demand for both Le 2 and Le Max2 can be attributed to the distinct features that set them apart from any other smartphone in the industry.

With its entertainment centric ecosystem, the company has already made huge inroads in Indian market, selling more than 5 lakh units of its Superphones in just 100 days.

When it comes to entertainment, Le 2 and Le Max2 users have an access to a content library of 2000+ movies and 3000+ hours of curated shows, 150+ live TV channels and very soon to 1.9 million songs with lossless audio. The Superphones come bundled with one year LeEco membership program, worth Rs 4900, that besides the above mentioned benefits, users can also enjoy a 5TB clouds drive space, 50+ Big Ticket International Live Concerts, exclusive Live Streaming of Major Entertainment Events & Music Concerts Worldwide along with 7500+ hours of world class entertainment. LeEco will also give users a chance to tune into these top International Live Concerts – Live and Offline – in Lossless Audio. Surely, the content membership alone makes Le Max2 and Le 2 a must-buy.

Both Le 2 and Le Max2 come with USB Type-C audio port featuring CDLA (Continual Digital Lossless Audio) standard, patented by LeEco and a world first. This cutting-edge CDLA technology is all set to redefine the audio experience for users. To accelerate this audio revolution in the smartphones industry, in the first flash sale, LeEco will be giving away free CDLA earphone, worth Rs. 1990 to all Le 2 and Le Max2 buyers.

Both the Superphones come packed with powerful processors in addition to flaunting best-in-class specs! Le 2 comes with Snapdragon Qualcomm ® SnapdragonTM 652 processor and Le Max2 comes with Qualcomm® SnapdragonTM 820 processor

During the flash sale of Le 2 and Le Max2 on June 28, users can look forward to some amazing offers:

  1. 10% SBI cashback (Applicable only on Flipkart. Users can avail a discount of maximum Rs.1200 per card. The 10% cashback, valid on 28 June, is also applicable on EMI transaction on SBI Credit Cards)

  2. Both Superphones include a one-year LeEco membership worth Rs 4900

  3. Free CDLA Earphones worth Rs.1990 (Introductory offer, applicable only in the first flash sale)

There’s still time if you haven’t already registered for the next generation Superphones!

Register

LeMall

http://in.lemall.com/in/campaigns/Le20620.html?cps_id=SMFB_le2_20160617_FB

Flipkart

http://www.flipkart.com/leeco-le-2/p/itmejeucxaxmnk8k?pid=MOBEJEUCS2Z4N2E2

LeEco unveils the much anticipated second generation Superphones, Le 2 and Le Max2 and its own newly launched marketplace e-commerce website, LeMall

The two Superphones pioneer the futuristic audio technology – CDLA standard                        

New Delhi, June 8, 2016: In a nearly 2000-people mega launch event today, LeEco, the global internet and technology conglomerate has finally unveiled its much awaited second generation Superphones, Le 2 and Le Max2, with the company’s symbolized content ecosystem and membership being bundled, together with its marketplace e-commerce website, LeMall. The company also revealed the world’s first CDLA (Continual Digital Lossless Audio) Type-C earphone, and its project of recruiting 200 “CEO”s.

Le Max2

The event at Siri Fort Auditorium at New Delhi was one of the most well attended events in the recent past history. At the event, LeEco’s official song was also revealed, specially composed and produced by Pritam’s studio Jam8 and sung by Nakash Aziz.

Tin Mok, VP of Le Holdings and CEO, APAC, said, “Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Addtionally, we are thrilled to bring our second generation Superphones with supertainment to India. Also, we’re happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India.”

LeEco’s 2nd generation superphones: Le 2 and Le Max2 

Atul Jain, COO, Smart Electronics Business, LeEco India, unveiled the 2nd generation of Superphones, calling them “redefine product value”. “LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It’s time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value.”

“We are focusing on the Eco Model, an integration of software, content, services, applications and hardware.”

Gym_fin_Le2
Le 2

As the next generation phone, Le 2, with a standard combination of 3GB RAM and 32GB ROM, is greatly improved from its predecessor. Powered by the Octa-Core Qualcomm ® Snapdragon TM652.

Le 2 provides a 16MP rear camera and 8MP front camera. The image quality is visibly better with vibrant and true-to-life colours. With technologies like PDAF, Closed Loop and other ground-breaking technologies, people can catch clear pictures in moving and unfavourable conditions.

Le 2 has an In-Cell display screen which is usually featured with overpriced phones. The screen’s blue light filter helps reduce eye fatigue, while at the same time, the in-cell screen allows devices to be thinner and lighter.

It is also important to note that in addition to 3G, LTE and GSM, Le 2 supports all 4G bands in India and also will have VoLTE very soon over an OTA.

Besides Le 2, LeEco also released 2 versions of the 2nd generation of Le Max, which is Le Max2. Powered by the world’s most powerful processor, Qualcomm ® Snapdragon TM 820, the phone, featuring the high performance combination of 4GB RAM+ 32GB on board memoryor6GB RAM +64GB on board memory, pushed the limits of the industry to new heights. With a RAM three times that of the iPhone 6s Plus, Le Max2 (6G+64G) is 40% faster performance than most competitors’ models, and is also 17% faster than its predecessor, Le Max.

Turn Table_Fin_LeMax2
Le Max2

Le Max2 features a 5.7 inch 2K Super Retina Display, the best display for VR equipment.

Its 21MP rear camera comes with blazingly fast focusing speeds thanks to PDAF technology, it also has a F2.0 aperture with OIS for blur free images even in low light.The rear camera on Le Max2 shoots pictures with great clarity thanks to improved components or technologies like 6P lens, PDAF, Closed Loop, OIS, Dual HDR and Dual-tone flash and so on. The Le Max2 is also equipped with an 8MP front camera.

Le Max2 also enjoys a super-fast 802.11ac Wi-Fi connectivity. It has dual-band and dual-antenna, which means Le Max2’s Wi-Fi speeds are much 4 times faster than most of its competitors, who are on the Wi-Fi 2.4G band and twice as fast as those on the Wi-Fi 5G band.

Phones bundled with Supertainment ecosystem and membership program

LeEco has also made impressive additions to its Supertainment membership program. In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.

With LeEco’s Premium Membership program, users can enjoy premium content, exclusive discounts, a 5TB LeEco Cloud Drive Storage, live music & concerts with Lossless Audio, exclusive giveaways and offers, special events with celebrities and top entertainment talents and many more. Starting from this month, LeEco will also give members access to more than 50 online international live concerts.

World’s first CDLA Standard to disrupt age-old industry norms

Through the new Superphones, LeEco has revolutionarily replaced the 3.5mm headphone port with the world’s first CDLA Type-C interface, leading an audio revolution to the earphone industry that remains the same for decades in India. As an industry pioneer, LeEco introduced a new digital architecture, CDLA technology that enables end-to-end lossless digital music transmission, the world’s first continual digital lossless audio standard. The two Superphones Le 2 and Le Max 2 are all set to redefine the smart phone audio technology world.

CDLA is quite intelligent. Every pair of CDLA earphones has its own independent ID, so it knows who is using it and what recommendations and preferences it can offer to the user, seamlessly integrating with LeEco’s ecosystems.

To showcase the revolutionary CDLA technology, the song composed by the Jam8 studios was recorded on two devices, one with the existing Hi-Fi audio capability and the other with the CDLA technology. The difference was unparalleled and the music experience from the device with CDLA technology was premium and seamless. LeEco has also unveiled the world’s first Type-C CDLA Earphones which consumers can get access to at a competitive price of only Rs 1,999. LeEco has also unveiled the world’s first Type-C CDLA Earphones which users can get access to at a competitive price of only Rs 1,999.

The launch of LeMall to complete an ecosystem approach

With the launch of LeMall, its marketplace e-commerce website, the company has marked its venture into the e-commerce space in India. LeMall.com, first launched in Mainland China in 2013, is not only a leading online shopping destination in China but has also proved a force to be reckoned as highly successful during LeEco’s initial global expansion thus far, to the United States & Hong Kong. Both Le 2 and the Le Max2 will be available on Flipkart and LeEco’s very own marketplace e-commerce website LeMall.com soon.

LeMall is an important step in establishing LeEco’s foot print in India. It will serve as the primary channel for customers to engage with LeEco and become a part of the ecosystem through the products and services.

Disruptive Pricing for Le 2 and Le Max2 together with LeEco’s membership Program

Atul Jain announced the disruptive prices for Le 2 and Le Max2.

For Le 2, the 3GBRAM and 32ROM combination Superphone comes at a price of Rs 11,999, including one year membership, which is worth Rs 4,900 if purchased alone.

For Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership.

LeEco will have its first flash sale for Le Max2 on June 28th, and its first Le 2 flash sale in early July. Registration for both the models will be open on June 20th on Flipkart.

LeEco now has a 24×7 Call Centre where users can reach the company’s customer service personnel via calls, live chats and even on social media. It will support queries in nine languages.

LeEco entered the India market with the launch of its Superphones in early 2016 – the Le 1s and the Le Max. Recently, the company launched its first, “Made for India” Superphone Le 1s Eco. The devices which are exclusively available on Flipkart, have truly disrupted the market with their best in class specifications at democratized pricing.

Tin Mok, VP of Le Holdings and CEO, APAC of LeEco said, “All the announcements we made today are in synergy with our expansion plans in India and are a testimony to our commitment to the Indian market. We are very grateful for the tremendous user responses we have received so far on all our products and services. We remain committed to raising the bar each time and creating newer industry benchmarks with our technological prowess.”

Another milestone in the company’s India journey was marked by its foray into the retail space in the country on 7th June. LeEco has ambitious plans to set-up fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores. The company will showcase its entire product and services ecosystem at the stores; ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks.

LG DEBUTS THE G5, ITS FIRST EVER MODULAR SMARTPHONE IN INDIA

G5 is the company’s first ever modular smartphone and is accompanied by companion devices like LG CAM Plus, LG 360 CAM and LG 360 VR 

LG G5 launch

New Delhi, June 1st 2016: LG Electronics India Limited (LGEIL) today announced the launch of its first ever modular smartphone, G5 in India. This highly anticipated smartphone comes with a sleek metal uni-body featuring a Slide-out battery and a Modular Type design that gives a greater smartphone experience. G5 is also accompanied with LG Friends, a collection of companion devices like LG CAM Plus, LG 360 CAM and LG 360 VR.

Encased in a sleek metal aluminum body and Slide-out Battery to easily swap out a discharged battery for a fully charged one in seconds, the LG G5 surpasses the visual experience of its predecessor, the LG G4.

First, the G5’s 135-degree wide angle lens lets you choose between standard or wide angle to get more in the shot. Second, the Always-on Display makes notifications just a glance away with the time, date and more available anytime without waking the G5. Third, the 3D Arc Glass featured in the smartphone’s 5.3-inch display creates a gentle curve and a smooth colorful metal surface through an advanced microdizing process which takes anodized aluminum to a whole new level.

Furthermore, the insulative antenna is invisibly integrated into the body without disrupting the seamless look of the metal uni-body. LG designers took the metal body concept one step   further by adding a Shiny Cut edge for added contrast and a more comfortable grip.

Speaking on the occasion, Mr Kim Ki Wan, Managing Director, LG Electronics India, said, “We are really proud to bring the LG G5 to India. With this smart phone, we are living up to our promise of Innovation for a Better Life; LG has always brought something really innovative to the world of smartphones. This year yet again with G5, we have come up with a very unique concept of modular smart phone. This phone will certainly amaze the smart phone users with its ability to be transformed into multiple devices like digital camera, Hi-Fi player and more. G5 will certainly redefine smart phone experience for consumers.” 

Commenting on this launch, Ajay Yadav, VP – Smartphones, Flipkart said, “Technology is one of the key drivers in the Indian smartphone market. LG’s G5 is packed with innovation and new-age technology. We are happy to introduce LG’s flagship product as an online exclusive on our platform. The pre-booking response has been great and we expect this new offering from LG will be a hit with our customers.” 

Sunil Lalvani, Vice President and President of Qualcomm India, said, “Qualcomm         Technologies is very pleased to work with LG on their latest flagship device, the LG G5,       featuring the Snapdragon 820 processor with Qualcomm® TruSignal™ Multi-Antenna Boost technology, enabling a superior and reliable connected experience. LG and Qualcomm     Technologies have worked together for many years with the shared goal of enabling new and exciting user experiences for consumers. We look forward to seeing the LG G5 launch in India.”

The First Modular Smartphone

LG’s innovative Modular Type design gives the LG G5 the ability to transform into a digital camera and more while keeping its traditional removable battery in a full metal uni-body   design for the first time ever.

Extreme Wide Angle Lens and Advanced UX

Reflecting LG’s longstanding reputation as a leader in smartphone cameras, the LG G5 has two cameras on the rear: one with a standard 78-degree lens and another with a 135-degree wide angle lens, the widest available in any smartphone. The 135-degree lens on the LG G5 offers a viewing angle that is approximately 1.7 times wider than those of existing smartphone    cameras and 15 degrees wider than the human eye’s field of view. The wide angle lens makes it easier for users to capture more landscape, taller buildings or larger groups without having to position oneself farther from the subject.

The LG G5 features a collection of powerful photo effects including Pop-out Picture, Film Effect and Auto Shot. Pop-out Picture combines images taken by the standard and wide angle lens to create a picture-in-a-frame effect. Film Effect can apply nine different film emulators to     an image while Auto Shot is an enhanced camera UX which automatically captures the perfect selfie shot when a face is recognized.

Always-on Display for Enhanced Convenience

The 5.3-inch Quad HD IPS Quantum display on the LG G5 offers an Always-on feature, the first on a main smartphone display. The concept of the Always-on Display was first introduced in the LG V10 as the Second Screen and now that feature has evolved on to the main display to show the time and date continuously even when the G5 is in sleep mode. This means that you can always see the time at a glance, even during important meetings or when your hands are full.

To minimize power consumption, LG redesigned the display driver IC memory and power management function so that the display’s backlight only illuminates one small part of the overall display. Thanks to this technology, the Always-on Display requires only 0.8 percent of the battery’s full capacity per hour to operate. With consumers turning on their smartphones up to 150 times a day mostly to just check the time, the G5’s Always-on Display will make a notable difference in the life of the battery over the course of the day.

Another advanced display feature in LG G5 is the Daylight Mode, which gives the G5 exceptional outdoor visibility beyond that of current auto brightness technology. Day-light Mode detects surrounding light conditions and instantaneously increases or decreases the brightness of the display, up to 850 nits. Even before your eyes have adjusted to the different lighting conditions, the G5 will be ready.

More Performance, More Efficiency

The LG G5 offers many other innovations designed to revolutionize today’s mobile lifestyle, such as:

Qualcomm® Snapdragon™ 820 Processor

The LG G5 is equipped with the powerful yet energy-efficient Snapdragon 820 processor which offers advanced features such as 64-bit performance, Adreno 530 graphics and lower-power Qualcomm® HexagonTM DSP as well as Qualcomm Spectra™ 14-bit dual image signal processors (ISPs) designed to deliver high resolution DSLR-quality images and additional power savings. The Snapdragon 820 processor also has an integrated X12 LTE modem that supports Category 12 download speeds of up to 600 Mbps and LTE Category 13 uplink speeds of up to 150 Mbps.

Compared to the previous generation Snapdragon processor, Qualcomm Technologies’ most advanced CPU architecture offers double the speed and power savings. Adreno 530 graphics demonstrate up to 40 percent faster graphics performance and up to 40 percent more power efficiency compared to the previous generation. The Snapdragon 820 processor also supports 4K capture and playback at four times more than the resolution of 1080p, enabling users to watch and capture their daily moments in stunning de-tail and clarity. The processor is also optimized for VR, generating quality pixels and life-like colors to deliver the ultimate VR experience to G5 users.

aptX™ HD: 24-bit Hi-Fi Wireless Audio

The LG G5 is equipped with aptX HD, an enhanced codec that supports 24-bit sound over Bluetooth, delivering rich and clear sound over wireless connections without any loss. When paired with the LG TONE Platinum, users can experience superb quality Hi-Fi audio that sounds amazingly close to the original source.

Qualcomm® Quick Charge™ 3.0

The LG G5 offers Quick Charge 3.0 for incredibly fast charging. By employing an intelligent algorithm, Quick Charge 3.0 is 27 percent faster and 45 percent more efficient than the previous generation.

Low Power Location Estimation (LPLE) Technology

The LG G5 has excellent battery life, thanks to the Low Power Location Estimation technology. This solution enhances the battery efficiency by as much as 41.9 percent by improving the power consumption related to location-based apps. 

Diverse Range of Companion Devices

With the G5, LG is introducing a paradigm-shifting smartphone ecosystem — the LG Playground. With this, LG aims to strengthen the ties with its partners and introduce various devices and supporting programs to fully maximize the LG Playground experience.

As part of the ecosystem, LG is introducing a wide range of companion devices, aptly called LG Friends, to deliver fun while providing a new mobile experience far beyond traditional smartphone boundaries.

LG CAM Plus

The LG CAM Plus is a versatile camera module that can be attached through the battery slot to deliver a comfortable grip and convenient control of a standalone camera. The LG CAM Plus provides physical buttons for power, shutter, record, zoom, LED indicator and a comfortable grip. It also offers intuitive auto focus and exposure lock, features usually found in standalone digital cameras. When attached to the LG G5, it provides an additional battery capacity of 1,200mAh to allow for longer shooting times for more fun and enjoyment.

LG 360 CAM

The LG 360 CAM is a compact 360-degree angle camera equipped with two 13MP 200-degree wide angle cameras, 1,200mAh battery and 4GB internal memory, which can be supplemented by a microSD card. The LG 360 CAM can be easily connected to the LG G5 allowing users to create 360-degree content. The LG 360 CAM provides 2K video and 5.1 surround channel recording on three microphones to help users effortlessly create high-quality 360-degree contents. Thanks to the partnership with Google, images taken with the 360 CAM can be uploaded to Google Street View and YouTube360, adding the fun of sharing creative contents with others. The images will also be available to view on the LG 360 VR or other smartphones or devices that are capable of 360-degree content.

LG 360 VR

The LG 360 VR is a VR goggle that can be connected with the G5 via a dedicated cable and works exclusively with the G5 to simulate a 130-inch TV viewed from two meters away. It has a stylish design that is foldable so that users can easily carry and watch VR content anytime, anywhere. Unlike other VR devices that require a smartphones to be inserted in the device, the LG 360 VR weighs only 118g (4.16 ounces) and is just one-third as heavy as competing VR goggles while delivering a resolution of 639 ppi. The device is compatible with 360-degree images and videos captured with LG 360 CAM as well as all Google Cardboard content.

LG Friends Manager

Only available in the LG G5, Friends Manager is the hub application that allows the G5 to connect with LG Friends with minimal fuss and effort. LG Friends Manager automatically detects nearby LG Friends and connects quickly and easily in three simple steps, eliminating much of the hassle of pairing devices.

LG G5 will be available in India at Rs. 52,990/-

Key Specifications:*

  • Chipset: Qualcomm®Snapdragon™ 820 Processor
  • Display: 5.3-inch Quad HD IPS Quantum Display (2560 x 1440 / 554ppi)
  • Memory: 4GB LPDDR4 RAM / 32GB UFS ROM / microSD (up to 2TB)
  • Camera: Rear: Standard 16MP, Wide 8MP / Front: 8MP
  • Battery: 2,800mAh (removable)
  • OS: Android 6.0 Marshmallow
  • Size: 149.4 x 73.9 x 7.7mm
  • Weight: 159g
  • Network: LTE / 3G / 2G
  • Connectivity: Wi-Fi 802.11 a, b, g, n, ac / USB Type-C) / NFC / Bluetooth 4.2
  • Colors: Silver / Titan / Gold / Pink