In its 10th year, the 2016 ‘Idea Jalsa’ concert tour across 12 cities, will showcase more than 150 musicians to the music loving audiences
A talented & globally renowned artists set to enthral the audience in Bengaluru
Bengaluru, March 22, 2016: ‘Idea Jalsa – Music for the Soul’ is back in Bengaluru and will feature Suma Sudhindra, a renowned classical musician and Veena exponent from India along with The Legend, Pt. Hariprasad Chaurasia on flute followed by a powerful Hindustani Classical Vocal Performance by the living Legend of India Sangeet Martand Padma Vibhushan Pandit Jasraj. The 12 city concert tour commenced from Chennai on February 5, 2016, and will now travel Pune and culminate in Bengaluru on the 26th of March.
Music finds itself at the core of Idea Cellular Ltd.’s brand building and customer connect strategy. Indian Music has the ability to reach out to a cross section of society, with no barriers of language, caste, creed, etc. ‘Idea Jalsa – Music for the Soul’ is a unique project which has been partnered by Idea Cellular Ltd. since its inception in 2006. It has grown from strength to strength and has come to stand for ‘excellence’ & ‘quality’, engaging the large community of music lovers across the country. As always, Idea Jalsa will bring together legends, maestros, stars, young maestros and the rising stars of Indian music, to showcase the rich cultural heritage of India. The Idea Jalsa platform has already presented more than 7,000 musicians across genres! A proud achievement for Idea Jalsa this year, is the support that the Ministry of Tourism, Government of India has extended.
“Idea Jalsa is the largest platform for Indian Music across genres, which has been established with the active support of Idea Cellular Ltd. and has crossed many milestones in its journey since 2006, e.g. entering the Limca Book of Records, reaching more than 30 crore audiences through its TV telecasts, being the 1st Indian Music project to be webcast live, telecast in 165 countries worldwide on Zee International and also being on 15 International Airlines’ inflight entertainment. We are very humbled that the Ministry of Tourism, Government of India has agreed to support this project with Incredible India.” said Durga Jasraj, Founder & Director, Art And Artistes.
Commenting on this occasion, Mr. Siva Ganapathi – COO, Karnataka, Idea Cellular, said, “Idea Cellular has always considered music to be one of the important avenues to connect with our customers across the country. Idea Jalsa is one such platform which brings together legends, maestros, stars, and rising stars from the Indian music fraternity, to present a rich & diverse showcase of Indian culture for all music enthusiasts across the country and champion Hindustani classical music. We are happy to bring these unique performers and musicians to Bengaluru and are hopeful that our customers will join us in this celebration of music.”