Bangalore, July 24
ACT (Atria Convergence Technologies Pvt. Ltd.), the pioneer of Fiber-To-The-Home technology and the country’s fourth largest Internet Service Provider in the wired broadband category has announced today a strategic move in the industry – launch of its new broadband brand, ACT Fibernet.
The new brand underscores ACT’s continuing commitment to offer consumers the fastest, most consistent and unparalleled Internet experience, through the immensely scalable and future proof technology of fiber optics. With the launch of 60 Mbps plans, the fastest speed currently provided by any service provider in the retail segment, the company has stayed true to its philosophy of progressive thinking and staying at the forefront.
ACT has leapfrogged into the top league of ISPs in India within a short span of just three years. A business that started off with a thirty thousand subscriber base has now reached half a million broadband subscribers, owing to the contemporary Fiber Optic technology and the company’s philosophy of liberating customers through high-speed, high-download broadband usage.
Mr. Bala Malladi, Group CEO of the ACT Group said, “We believe that ACT is at the forefront of driving Internet consumption in India, not just in terms of growing the market but also changing the online user behaviour and enhancing the way users experience this medium. Just as the company has evolved over the years, likewise our brand must evolve and reflect the impact of our technological advancement and the value it brings to more than half a million subscribers. ACT plans to invest a substantial amount of money to reach the milestone of 1 million subscribers in the next 18 months.”
Keeping current consumers in mind, the brand has upgraded its entire subscriber base in Bangalore to the new, incredibly fast plans, at absolutely no extra cost!
In its avatar as a fun, youthful and vibrant brand, ACT Fibernet will be seen across Bangalore city in the print, outdoor and digital media. ACT Fibernet is now live on the company’s corporate website as well as the dedicated broadband portal www.acttv.in .