ASUS successfully concludes trip to Adlabs Aquamagica for top partners in Mumbai

Over 100 partners and their family members were treated to wet and wild day at Adlabs Aquamagica 

Mumbai, 25th June, 2015: ASUS recently completed fun-filled trip to the wet and wild Adlabs Aquamagica on Sunday, 21st June for over 100 top partners and their family members. The event organized was ASUS’s way of appreciating the stupendous efforts conducted by our top partners in Mumbai and growing with the ASUS family. Adlabs Aquamagica is one of the biggest water parks in the country and home to some thrilling rides like the Loopy Woopy, where the rider plummets through a 39 foot vertical free-fall drop followed by a 360-degree looping slide! This was a perfect time and weather to unwind and it also helped facilitate a better bonding experience between the partners and ASUS management team who were accompanying them.

ASUS Aqua Magica Trip 2015

Mr. Manish Bokadia, Ken-Plus, Mumbai said, “I’m thrilled to be associated with Asus for over 6 years now. Me and my family really enjoyed ourselves and look forward to strengthen my relationship further with this amazing company. This was quite a memorable experience!”

Pickup was scheduled at 7AM followed by breakfast, which was served on the way to the waterpark. After a full day of fun and frolic in the waterpark’s many rides, the partners and ASUS team members sat together for an enjoyable dinner. To liven up everyone’s spirit further, there was a pop quiz held and the winners received exclusive ROG T-shirts. A special Asus bag was also given to the youngest kid in the team.

ASUS was happy to successfully conclude yet another exciting trip for the top partners in Mumbai and are looking forward to expanding the family further in the years to come.

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2014 was approximately US$14.5 billion.

HID Global Opens World-class Design Center in India

Bangalore, INDIA, June 19 – HID Global®, a worldwide leader in secure identity solutions, today announced the opening of its design center in Chennai, India that enables the company to deliver more comprehensive product development for customers. The design center features 10,000 square feet of R&D facility space in the Tamarai Technology Park.

The state-of-art facility represents a significant investment in HID Global’s ongoing advancements in delivery performance and product quality. The center will accelerate the development of new features and capabilities for Genuine HID® products and reduce time to market for new products. It also features validation and verification service for all electronic and software products and services.

“The new center in Chennai is a critical part of HID Global’s long term growth strategy in emerging markets. It will also play a vital role in developing key secure identity technologies across HID Global’s business portfolio”, said Darren Learmonth, Global Vice President, Engineering with HID Global.

“Chennai is an ideal location for our new engineering facility due to the software development talent in the region,” said Manish Misra, Center Head India & Senior Director of Engineering with HID Global. “The new design center will also provide us an excellent platform for scaling our operations in order to continually build upon our market leadership position delivering innovative secure identity solutions.”

Fully operational by Q4 2015, the center will primarily focus on government ID, physical access and portal / cloud-based solutions and later will extend capability to embedded, web and mobile application software engineering development. The design center team will closely collaborate with engineering centers in Europe and United States on various development programs as well as customer centric solutions.

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About HID Global

HID Global is the trusted source for innovative products, services, solutions, and know-how related to the creation, management, and use of secure identities for millions of customers around the world. The company’s served markets include physical and logical access control, including strong authentication and credential management; card printing and personalization; visitor management systems; highly secure government and citizen ID; and identification RFID technologies used in animal ID and industry and logistics applications. The company’s primary brands include ActivID®, EasyLobby®, FARGO®, IdenTrust®, LaserCard®, Lumidigm®, Quantum Secure and HID®. Headquartered in Austin, Texas, HID Global has over 2,200 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit

Embedded Safety and Security Summit 2015 addresses key safety and security practices across industries

Chalks out a concrete action plan through its ‘Certification Ecosystem Development Program’

LDRA Team at ESSS 2015

Bangalore, India: 17 June 2015: LDRA Technology Pvt. Ltd., a global provider of software analysis, test and requirements traceability tools for both public and private sectors, together with its partners, hosted the Embedded Safety and Security Summit (ESSS) 2015 today at the NIMHANS Convention Centre, Bengaluru. The summit offered opinions from government representatives, industry leaders, aviation and defense representatives on the issues and opportunities relating to efforts to boost safety and security practices in the domestic market in relation to production and manufacturing capabilities. The summit also chalked out a concrete action plan to address India’s Safety and Security issues through its ‘Certification Ecosystem Development Program’ (CEDP).

The summit opened with a discussion on “Inspiring Safe and Secure Designs”. Veteran speakers from the industry expressed their views and highlighted the need for an internationally acceptable, systems driven, automated process of Aircraft Certification Management. The process of Systems Safety Assessment plays a major role in overall safety enforcement and hence the consensus was that before implementing complex electronic systems into our defence and critical sectors it was first important to consider the security implications.

Ian Hennell, US Operations Director, LDRA – USA, added, “A world-class embedded safety and security system is the ‘need of the hour’ for Indian companies. This will enable them to recognize and offer compelling solutions on the growth prospects of the embedded safety and security systems in India. It is important for the companies to meet the applicable global regulatory guidelines such that they can then tap into the wider international aerospace markets. ’Make in India’ is a great initiative by the Government of India. This will definitely create immense opportunities for Indian companies to showcase their design and manufacturing capabilities on a global platform.”

Adding to ESSS 2015, Shinto Joseph, Operations and Sales Director, LDRA India, said, “This year ESSS has a larger initiative with the introduction of – CEDP, launched by LDRA and its industry partners. ESSS 2015 has received an overwhelming response, with more than 700 delegates participating in the summit. Enthusiasm among the participants further displayed the need and scope of an international embedded system in India. We have already made headway with the introduction of CEDP, together with premier industry bodies IESA and SIATI. The regulatory, research and development and the academic communities can work to further strengthen their position within the value chain by collaborating with the government’s ‘Make in India’ initiative and practicing rigid security and safety policies.”

CEDP through the ESSS conference website will further encourage partners and global audiences to exchange their opinions and views on a common platform.

In addition, CEDP comprises several other components such as the LDRA Academic Alliance Program (LAAP) in which LDRA will work with leading Indian universities to build a curriculum aimed at educating engineering students and building a competitive and experienced workforce. This is coupled with LDRA’s Competency Centre (LCC) which will serve as a world-class training center for safety and security practices. Under the wing of Safety and Security Practice, LDRA will launch an advisory service, aimed at helping companies to adapt to world-class practices. The summit also featured eminent speakers from the Indian Navy, Nuclear Power Corporation of India, IBM,  Dell, Texas Instruments, Test and Verification Solutions Limited, ANSYS-Esterel Technologies, Advanced Systems Laboratory (ASL), Green Hills Software, SIR Fourth Paradigm Institute (CSIT- 4PI), and NAL. The discussion focused on the ways industry players are practicing to upscale their manufacturing and design capabilities.

There is a significant growth opportunity for Indian companies to enter international markets. The embedded system market is projected to triple in size to about $14.4 billion in 2015 from $4.95 billion in 2009. In particular with the recent news that the Government of India has opened up the defense sector for private investment by raising the cap on foreign direct investment to 49%. Globally also the size of the market was valued at USD 121 billion in 2011, and this is expected to reach USD 194.27 billion by 2018, growing at a CAGR of 6.8% from 2012 to 2018.


IESA and NASSCOM Partner to speed up ‘Make in India and Digital India’ agenda for ESDM and IT

  • Will create a major force in ESDM & IT global landscape to position India among top 5 economies within a decade
  • To build globally scalable products and brands from India starting with focus on Defence and IoT space.

New Delhi, June 15, 2015: India Electronics and Semiconductor Association (IESA), the premier trade body representing the Indian Electronic System Design and Manufacturing (ESDM) industry and The National Association of Software and Services Companies (NASSCOM), today signed a Memorandum of Understanding (MoU) to enable India in becoming a leading player in the next era of ESDM and IT. This partnership between the two industry associations aims to create a common agenda that will guide the government and industry to construct policies and an environment leading to the creation of ESDM and IT products, solutions and brands out of India.  This initiative will help leverage strengths in software services, design & innovation and push major revolution in the economic development of the country through Make in India and Digital India.

Electronics, Computing and communication paradigms are shifting at a very fast pace and from mainframes to the new Internet of things, there has been a clear convergence of hardware, software and services in the recent times. India has been positioned as a global leader in building and delivering software and IT services, contributing more than 9% to the GDP. Indian electronic system design and manufacturing (ESDM) market is expected to grow from $76 billion in 2013 to $94 billion in 2015 and touch $400 billion in the near future. This offers an incredible opportunity to contribute to the economic development of the country in the next decade, thereby   impacting in reduced foreign exchange outgo.

The present era of technology innovation requires electronics, computing and communications to converge and deliver a holistic solution to address the industry demand. IESA and NASSCOM, will drive Vision 2025, with IT and ESDM taking its GDP contribution to 25% and also help the nation to create globally scalable products and brands. Under the initiative, both the entities will work towards improving India’s stature in the IT and ESDM space and bring the nation among the top 5 global players in the EDSM and IT sector by 2025. The broad based MoU will have initial focus on the Defense, Aerospace and IoT space.

Vinay Shenoy, Chairman, IESA commented, “The collaboration between the two premier Industry Associations NASSCOM and IESA is a natural outcome of similar goals and mindset. NASSCOM traditionally began with IT, ITES and later expanded to Engineering R&D & associated services. IESA began with semiconductors product development and services and through natural evolution enlarged its scope to cover Electronics Systems Design and Manufacturing. The value of the co-operation lies in the largely complementary and partly overlapping membership, which brings fresher outlook and a more holistic perspective.” 

“Smart cities, Defence and ‘Internet of Things’ have been of strong interest for both IESA and NASSOM. By joining forces, we are now better able to address “Device-Infrastructure-Application” and the interplay between them. Initial focus areas are likely to be policy frameworks, enabling capability build up, knowledge sharing, eco-system discovery & promotion. Others areas will emerge as creative juices from joint working groups begin to flow”, added Mr. Shenoy.  

R Chandrashekhar, President, Nasscom while talking about the MoU said, “India has evolved into a global powerhouse for delivering software and services for customers across geographies and verticals. In recognition of the transformative impact of IT on the Indian economy and the government’s vision of “make in India”, we believe that there is an equal opportunity for India to win the next wave of electronics design led manufacturing. Through this partnership, we are confident to create the right ecosystem to build a foundation for Indian companies to take the lead in this growing sector.”

“Under the scope of MoU, both the industry associations will bring key stakeholders and partners from Industry, Government, Academia and Investment community closer and identify key areas of investments to develop an ecosystem that enables creation of complete solutions, including hardware, software and services, as per local and global needs,” said Mr. Vidyashankar, President, IESA.

It will also aim to inspire entrepreneurship and drive start-up incubation for electronics and computing product development from India.   The partnership also intends to establish ties with foreign governments and international markets along with investment promotion to set-up manufacturing and R&D operations in India.

The MoU will also explore collaboration with Central and State Governments for the formulation of favorable policy framework, required for encouraging domestic product development and manufacturing.  The activities under this charter will be guided by a Steering Committee with the presence of NASSCOM and IESA along with representation from DeitY, venture funding and academia with maximum capacity limited to 11 members.

About the India Electronics and Semiconductor Association  

IESA is the premier trade body representing the Indian Electronic System Design and Manufacturing ESDM industry and has represented it since 2005. It has over 250 members both domestic and multinational enterprises. IESA is committed towards building global awareness for the Indian ESDM industry and supporting its growth through focused initiatives in developing the ecosystem. This is through publishing credible data, networking events and alliances with other international associations. IESA works closely with the Government as a knowledge partner on the sector, both at the center and at the state level. For more details,