Global Leader in Indoor Air Purifiers, Blueair, launches health-saving products in Karnataka

Blueair Launch1

Swedish giant rolls out comprehensive range of indoor air purifiers

BENGALURU, May 21, 2015 – Blueair, the world’s leading provider of indoor air purifying technologies and appliances, today officially launched its lung disease battling productsin Karnataka state. The foray comes just days after a Blueair-supported study revealed 36 percent of Bengaluru’s school-going kids suffer poor lung health as a result of air pollution.
The launch sees Blueairmake available a full range of its highly acclaimed indoor air purifiers that can enhance health and wellbeing at home and work by removing most known airborne contaminants hazardous dust particles such as PM2.5, chemicals, smoke and bad odours. The air purifiers are also known to remove deadly viruses that include the deadly H1N1, commonly known as swine flu.

Mr. Erik afUgglas, a senior member of the Blueair Board of Directors since the company was founded in 1996 said: “Our entry into India is a very important milestone in Blueair’s global growth strategy. India is a critical market where we expect to acquire a significant market share as a result of our superior technology, outstanding design and advanced air cleaning appliances. Our entry reflects both our strength as the leading global player in the air purifying category and our confidence in the ability to meet the opportunities that the highly-evolved Indian market offers.
Mr.afUgglas added: “Blueair air purifiers have enjoyed huge success in many countries such as China, Japan and the USA, thanks to innovative, high quality air purifying technologies designed to improve human health and wellbeing. We are committed to introduce many more life enhancing, indoor air cleaning products from the Blueair stable that will cater to the various domestic and business segments of Indian society in the future.”

Mr. Vijay Kannan, Blueair business head in India commented on the launch and said, “Blueair’s indoor air purifiers have won global recognition and awards for their ability to clean the air in a room every 12 minutes of practically all known contaminants, including allergens, asthma triggers, viruses, and bacteria. He further averred that the aim behind Blueair’s launch in India is to provide exceptional indoor air cleaning performance and enhanced user experience for consumers and business buyers, at competitive prices. He added that as an internationally favourite health-technology brand, Blueair symbolises the new India where young, aspirational consumers favour brands that create a stir by doing good by being good.

            Whisper quiet and using little energy, Blueair air purifiers add a global Scandinavian design ethos to the modern life-enhancement home appliance choices available to Indian consumers. Since being launched in 1986 in Stockholm, Blueair air purifiers have been honored with a host of international design and new technology awards, including iconic Red Dot Awards, handed out by Germany’s Design ZentrumNordrheinWestfalen, and Good Design Awards from the Chicago Athenaeum Museum of Architecture and Design.

            In addition to being a favourite choice of consumers around the world, Blueair air purifiers are also used by a vast array of international institutions, businesses and government agencies. Recently US embassies in Beijing, China, and Delhi, India have purchased thousands of Blueair air purifiers to protect staff in offices and homes against indoor air pollutants.

In the lead up to its official launch, Bluair has already managed to stir up excitement around India with the launch two weeks ago of its Clean Air India Movement (CLAIM) campaign. A core element of the maiden campaign has been a nationwide study by Blueair under the auspices of the HEAL Foundation that revealed 36 percent of Bengalaru’s’s school-going kids suffer poor lung health as a result of air pollution, for example..

“The CLAIM campaign reflects the belief of Blueair’s founder, Mr.BengtRittri, that clean air is a basic human right, which is a core value entrenched in everything Blueair does as a company,” said. Mr.Kannan. “We believe that in the near future, indoor air cleaners will become as common as vacuum cleaners are today due to consumer concerns about the air they are breathing.”

Kachyng Launches in India

No more usernames and passwords, buy & sell securely anywhere

  • Can minimize the $10B of revenue loss by e-commerce businesses in India
  • India is the first market outside US to witness the launch
  • Device and network agnostic, works anywhere in the world
  • Founded by India born serial entrepreneur Resh Wallaja 

Bangalore, May 07, 2015: Kachyng Inc., a San Francisco based company founded by serial entrepreneur Resh Wallaja, today launched its operations in India. Kachyng is a payments technology company dedicated to making payments faster, easier and more secure for merchants and consumers. Kachyng’s patented technology harnesses the ubiquity of mobile phones in today’s world to allow people to pay with one click and anywhere on the Internet.

The idea behind Kachyng is to remove the tedious and painful process of making online payments, due to which today more than 80% of online and mobile shopping attempts are abandoned. Abandonment is a huge lost business opportunity for merchants in India. For instance, this loss is estimated at approximately $300bn in the US.

Kachyng’s business model is to white-label and license its technology to distributors who have existing relationships with merchants and consumers. Kachyng is initiating its go-to-market strategy with e-commerce focused partnerships. The company intends to accelerate its expansion through partnerships and by gradually building different channels, including e-commerce companies, advertisers, card issuers, payment processors and shopping app developers.

kachyng CEO

At the launch, Resh Wallaja, CEO, Kachyng Inc. said, “India is already en route to become the world’s fastest growing e-commerce market and is expected to exceed $100bn mark by 2020. In the next five years another 30 million merchants will go online and 400 million people will become first time online shoppers.  We urgently need a safer and easier way to shop online.  Kachyng offers a path-breaking technology solving 90% of the problems faced by both consumers and merchants.  By making it easy to securely engage and sell to new and existing consumers, we are here to solve the root cause of lost sales”

At the core of Kachyng’s technology is the use of an individual’s Internet presence as a means and their mobile phone to uniquely identify, authenticate and effect faster, easier and safer transactions – both online or in-store.  Practically, the one-click payment invokes the individual’s mobile phone and the transaction can be completed with a simple touch, or for added security via the input of a personal PIN into the mobile phone.

There are three fundamental challenges for both merchants and consumers in expanding multi-channel commerce ecosystems:

  • Easy registration: Register a new account easily
  • Easy checkout: Allow the consumer to reuse their cards easily across merchants without fear of fraud
  • Multi-channel engagement: Allow a consumer to buy with one click from any channel, online, mobile, social (Twitter, Facebook, YouTube, WhatsApp etc.), email and SMS.

In order to address these challenges Kachyng Inc. today unveiled Kachyng BUY.

Kachyng BUY is a white labelled one-click, instant Omni-channel checkout solution with unmatched security which makes payments from anywhere (browser, app, sms, Tweet, app or ad), without usernames or passwords. This unique technology is PCI complaint, covered by 16 patent filings which reduces the 60-220 seconds checkout process to only 3-5 seconds. With Kachyng BUY, a merchant can start selling on mobile or online channels in hours. There is no need to build a website or an app and merchants can continue to use their existing payment processor.

There are several other solutions that will be launched at a later stage. In a nutshell, Kachyng’s solutions are device and network agnostic and work with any phone, anywhere in the world regardless of legacy infrastructure – Kachyng even works on feature phones.

Kachyng’s leadership team has backgrounds in technology and payments. It is privately held, venture funded San Francisco, USA based company with its R&D center in Chennai, India. Kachyng’s Chairman, Mr. James R. Fisher heads Fisher Capital Corp. LLC, previously an affiliate of the investment firm Kohlberg Kravis Roberts & Co. (KKR), and is a current member of the mid-market private equity firm, Public Pension Capital LLC.

About Kachyng

Kachyng’s mission is to offer the fastest, easiest and most secure way to pay. Current payment methods requires people to remember and maintain too many usernames and passwords, too many keystrokes and clicks. Kachyng is the product of the vision to make commerce fun, easy, secure and fast for everyone.

Kachyng believes consumers and merchants will increasingly seek out easier, faster & more secure payment methods. The company believes that the right solution should be mobile device agnostic, not require additional hardware or software and offer a very friendly end-consumer experience. We pride our innovations, our technology is anchored by some of the earliest patents in the mobile payment space.

Kachyng is funded by Fisher Capital, formerly an affiliate of KKR.

Shell launches PREMIUM PERFORMANCE petrol ‘SHELL V-Power’ in india 

Bangalore, May 07, 2015: Shell India today announced the launch of ‘Shell V-Power’, its premium performance petrol, across all its major outlets in India. Inspired by Shell’s technological innovations for Ferrari, Shell V-Power petrol has a unique double action formulation designed to actively clean the engine and protect vital engine parts to help deliver more power. Shell V-Power petrol is currently available at Shell outlets in Bangalore, Mysore, Chennai, Ahmedabad, Rajkot, Baroda, Surat and Pune.

Shell V-Power Launch

Commenting on the launch, Mr. Ravi Sundararajan, General Manager, Shell Retail India said, “We are delighted to bring Shell V-Power to India, a globally acknowledged and successful fuel which has already marked its presence in 67 countries around the world. The advanced technology of Shell V-Power is designed to enhance the responsiveness of the engine by aiding it in performing to its potential. At Shell we know that all fuels are not the same which is why we are committed to making better fuels for our customers and their cars. Our customers have appreciated the quality of fuels at Shell, and V-Power will replace the existing Shell Super brand of premium petrol.”

Ms. Mae Ascan, Senior Fuels Scientist, Shell Projects and Technology said “Shell V-Power goes through rigorous testing both in the lab and at the track, before it ever makes its way to the market. Shell’s technical partnership with Ferrari has given us the environment to test Shell V-Power fuels in extreme conditions; providing us with a better understanding of what will deliver improved power and performance.”

Shell has more than a century of experience in fuels innovation and development, with approximately 120 fuels scientists and specialists across the globe working on it.

Shell’s technical partnership with Ferrari assists Shell in developing Shell V-Power fuels to meet the highest possible standards. Shell V-Power contains 99% the same types of compounds found in the Shell V-Power race fuel being used by Scuderia Ferrari in the 2013 FIA Formula One World Championship.
Shell V-Power fuels are the result of over 60 years of inspiration, innovation and shared passion for performance with Ferrari in the motor sports arena. Shell invests approximately 21,000 hours a year into research and development to give Scuderia Ferrari the competitive edge in Formula One.

Vedantu Raises USD 5 Million from Accel Partners and Tiger Global Management within 6 months of Launch

May 7th, 2015, India: Vedantu, a Bangalore based EdTech start-up and provider of live online tutoring today announced that the company has raised USD 5 million in a Series A round of funding from Accel Partners and Tiger Global Management.

Vamsi Krishna_CEO Vedantu (1)

Vedantu is a live online tutoring platform which uses technology to bring together teachers and students to enable live learning between them. Vedantu currently provides live online tutoring sessions for students from grade 6 to 12. Offerings range from Monthly Tuitions, IIT Foundation to preparation for exams like NTSE, PSA, KVPY, IMO & JEE Mains.

Vedantu`s focus is on live online 1-to-1 tutoring between a teacher and a student which is its key differentiator from other traditional online education sites that focus on recorded content and tests. The tutoring at Vedantu is a complete live personalized interaction between a student and a teacher using their custom built whiteboard, audio and video technology.

Vedantu is the second venture of these four IITian friends Vamsi Krishna, Pulkit Jain, Saurabh Saxena & Anand Prakash. Previous to this their first venture, Lakshya, also in the education field, was started in 2006. At Lakshya, in their role as teachers, the founders taught and interacted with more than 10,000 students. Lakshya was acquired by a listed company, MTEducare in 2012.

“We see huge potential for personalized online live tutoring in India. We know the Vedantu founders for a few years now and very impressed with their domain expertise in education combined with strong technology skills.  We believe in the founding team’s vision to positively impact millions of young minds with personalized online live tutoring and excited to partner with them on this journey,” said Anand Daniel, Partner, Accel Partners.

“Vedantu is the early innovator in online tutoring and believe its LIVE online platform is uniquely positioned to become the leading, trusted provider of online tutoring services to the more than 250 million K-12 students in India.  We were impressed with the quality of the team and their vision to raise industry standards and make learning more personalized for students across the country,” said Lee Fixel, Partner, Tiger Global Management.

“Vedantu`s medium being online gives us an ability to source the best teachers from across the country for our students. Our technology simulates a live session across the desk interaction between a teacher and a student giving them an experience as if they were sitting across each other. Being an online platform gives the convenience to both teacher and student to teach and learn from their own different locations across India thus breaking down demographic barriers,” said CEO & Co Founder, Vamsi Krishna.

“With the funding received, we want to create a system where a student can choose a suitable teacher in real time. We want to extend the experience to tablets and mobile form factor devices with scalability which can seamlessly run 100s of live learning sessions concurrently,” he added.

 Unique benefits of Vedantu:

  • Quality teachers – The teachers are from Top Tier colleges and have the experience of cracking the toughest exams, undergone rigorous training, and have a deep understanding of student psychology
  • Personalized Teaching – Vedantu’s strength is its core focus on LIVE 1-To-1 teaching where student gets 100% individual attention. Unlike a crowded classroom where many students feel shy of asking doubts, here on Vedantu the child is comfortable and asks anything from his personal teacher. This engagement guarantees a better understanding and attention since the student is in direct interaction with a teacher
  • Cutting edge technology – Vedantu is a technology company at the core. Vedantu has developed technologies which enables live learning even during low bandwidth conditions which are prevalent in India
  • Anytime – Anywhere learning: Convenient and safe – Parents are not comfortable if young students need to travel long hours and distances for a class, wasting energy, taking health and security risks. The traditional classroom method mandates that learning has to be limited to a place and constrained by time. Vedantu breaks the shackles of time and place, liberating learning and teaching from the limits of time and location. 

About Vedantu:

Vedantu is a live online tutoring platform that enables personalized learning. Vedantu uses technology to bring together teachers and students on a single platform to enable live learning between them. The name Vedantu is formed by two Sanskrit words Veda (Knowledge) + Tantu (Network), signifying a ‘Knowledge Network’ where any student can tap into a teacher of his choice directly and the learning can happen, anytime-anywhere. The company’s sole mission is to create a world of learning which ‘Personalized & Democratized’ is. It is a venture by four IITian friends who are teachers themselves, having taught and mentored more than 10,000 students between them. More information is available on

ASUS Announces Build Your Gaming PC Summer Program

Build your rig from a range of components and take home a ASUS ROG Gladius Optical Gaming Mouse and lots more exciting goodies

Mumbai, 7th May, 2015 — ASUS announces an exciting Build You Gaming PC program for this summer. With Grand Theft Auto V having just launched on the PC and other hotly anticipated titles like The Witcher 3: Wild Hunt and Batman: Arkham Knight on the horizon, it’s important to have only the best components in your rig. To sweeten the deal, ASUS will be offering the ROG Gladius Optical Gaming Mouse, worth Rs 4,500, absolutely free. Customers will also receive a limited edition ROG T-shirt and a copy of McAfee Antivirus. ASUS has partnered with Intel and Kingston to get this exciting program off the ground.

To get started, simply head to this link –  and browse through the eligible components. Browse from an assortment of 4th Generation Intel CPUs, Kingston’s Hyper X series SSDs and ASUS’s ROG and Strix series motherboards and GPUs. Once you’ve built your rig, head down to the ‘Where to Buy’ link to find an ASUS sales person closest to you who’ll help you executing your purchase. Once done, simply send us the details for our records by clicking the ‘Claim Your Gifts’ link and we’ll arrange to have your goodies delivered to you.

Speaking about the program, Mr Vinay Shetty, Country Head, ASUS Component Business said, “A game like GTA V proves that if you want the ultimate immersive gaming experience, then there’s no better platform than the PC. Fueled by our passion for gaming, the Build Your Gaming PC program aims to expand our DIY community by nurturing a whole new generation of gaming enthusiasts along the way.”

Building an ASUS gaming PC will grant you a free pass to the ROG Gladius gaming mouse. Hailed by IGN India for its “excellent ergonomics, superb optical sensor, an amazing level of customization”, the Gladius is the perfect tool to complement your gaming rig. Not only that, it’s the only mouse to come bundled with replaceable Omron switches, so when the time comes, simply replace it and continue gaming.


The ASUS Build Your Gaming PC summer program is valid from 14th April to 31st May 2015. This is limited period offer till stocks lasts. Be sure to check the Terms and Conditions below in order to successfully avail this offer.

Terms & conditions apply: 

  • Offer is valid for all consumers.
  • To avail the scheme, customer will have to purchase the components in one single invoice from ASUS Authorized Dealers appointed for this program.
  • Customers will have to claim their free gifts by filling the claim form available at the given link and uploading the scanned dealer’s invoice along with a picture of the 5 purchased components.
  • The gifts are neither transferable nor exchangeable for cash or any other products, nor could be used to reduce the cost of the PC.
  • Above mentioned offer is valid from 14th April 2015 – 31st May 2015. (Limited period scheme till stock lasts).
  • The entire offer is subject to change / modified / can be extended at any time during / or after the activity
  • period by the sole discretion of ASUS Technology Pvt. Ltd.

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2014 was approximately US$14.5 billion.

Quantum Recognized for Innovation in Workflow Storage and Management with Four NAB Awards

Q-Cloud Archive and StorNext Pro Solutions Earn Top Honors From Broadcast Beat, StudioDaily and TV Technology While Company Wins IABM Game Changer Award

BangaloreMay 4, 2015 — Quantum Corp. (NYSE: QTM) reinforced its innovation leadership at the 2015 NAB Show, earning four prestigious awards for its workflow storage and management solutions. Broadcast Beat recognized the company’s Q-Cloud™ Archive storage service for creativity, and TV Technology magazine named the public cloud service as a Best of Show Award recipient. In addition, Quantum’s StorNext Pro™ Solutions won a StudioDaily Prime Award, and IABM honored the company itself with a Game Changer Award.

Broadcast Beat and TV Technology Awards for Q-Cloud Archive

Q-Cloud Archive leverages Quantum’s StorNext 5 software to provide automated, policy-based movement of content to a virtually limitless pool of cloud-based storage while delivering fast, seamless access to that content when needed. Because it is fully integrated within a StorNext®-managed environment, Q-Cloud Archive enables users to realize the full benefits of the cloud without having to make changes to their existing applications or processes.

One of hundreds of nominated products in the Broadcast Beat Awards, Q-Cloud Archive earned top honors for creativity in content management. Judging criteria included the originality of the product, its inventive qualities and ways in which it improves on existing technology.

In giving a Best of Show Award to Q-Cloud Archive, TV Technology judges applauded it for “offering a path to taming the cloud conundrum by integrating it as one component of a hybrid, application-driven infrastructure.”

StudioDaily Prime Award for StorNext Pro Solutions

StorNext Pro Solutions include five high-performance storage systems powered by StorNext 5 and optimized to enable collaborative workflows for organizations of all sizes, providing faster and more cost-effective creation, management, processing and delivery of content. The StorNext Pro Solutions lineup includes specialized offerings for meeting the demands of modern 4K media workflows and refreshing or enhancing legacy Apple Xsan environments, as well as solutions for end-to-end production, delivery and archive.

StudioDaily Prime Awards recognize the top tier of new technology, cutting-edge thinking and high-end craftsmanship. They are dedicated to the game-changing new products, A-level customer service and creative innovation that drive the industry. Quantum’s StorNext Pro Solutions won in the postproduction hardware category, with judges calling out one of the solutions: “Quantum’s StorNext Pro Foundation hits a price point that makes sense for more users than ever, and that makes StorNext an even better option than it was before.”

IABM Game Changer Award for Quantum

The IABM Game Changer Award not only recognizes the significant time and resources that vendors devote to bringing their best new developments to the NAB Show floor but also honors the forward-looking solutions that come of this effort. Quantum was named a winner in the storage category, reflecting the company’s success in introducing valuable new offerings at NAB and its rapid growth as a leading provider of shared storage solutions and services.

Alex Grossman, Vice President, Media and Entertainment, Quantum
“NAB gave us the opportunity to showcase new developments across our product line and the superior business value provided by intelligent, workflow-optimized storage such as StorNext. We appreciate all the awards we received, as they reflect our continued leadership in providing organizations with the solutions they need for more efficient and cost-effective management and re-monetization of their video assets.”

 About Quantum

Quantum is a leading expert in scale-out storage, archive and data protection. The company’s StorNext 5 platform powers modern high-performance workflows, enabling fluid, real-time collaboration and keeping content readily accessible for future use and re-monetization. More than 100,000 customers have trusted Quantum to address their most demanding content workflow needs, including top studios, major broadcasters and cutting-edge content creators. With Quantum, customers can Be Certain™ they have the end-to-end storage foundation they need to manage assets from ingest through finishing, and into delivery and long-term preservation. See how at