‘Salt of the Earth’- The Story of Tata Chemicals releases in Bangalore

Event Photographs- 1
Mr. R Nanda-HR,Tata Chemicals,Ms.Christabelle Norohna (Author), Mr. K.K Narayanan.MD,Metahelix Life Science Limited, Mr S Gopalakrishnan,Former Vice Chairman, Infosys Ltd, Dr Arup Basu,President Innovation Centre- Tata Chemicals,Mr. Philip Chacko (Author)
  • Mr. R. Mukundan and Mr. S Gopalakrishnan unveil the book amongst other dignitaries

  • Book chronicles the Company’s 75 years of eventful existence

Bangalore, December 22nd, 2014: Tata Chemicals Limited (TCL), India’s top chemicals enterprise and a leading producer of fertilisers, food products and food additives, today unveiled ‘Salt of the Earth: The Story of Tata Chemicals’, a chronicle of the company and the people who shaped it over the 75 years of its existence. The book was released at an event in BangalorebyMr. S Gopalakrishnan, Co-Founder and Former Vice Chairman, Infosys Limited, in the presence of Mr. R Mukundan, Tata Chemicals’ Managing Director,and authors of the book, Mr.Philip Chacko and Ms.Christabelle Noronha.

Established in 1939 in Mithapur, Gujarat, Tata Chemicals has grown from strength to strength, rising to become a global leader in soda ash production with a presence in four continents. The company, today, has established itself as a major player in fertilisers, branded food products and food additive. The book stands testimonial to the incredible journey of Tata Chemicals, and the many obstacles faced and milestones achieved by the Company in the last seven decades.

According to Mr. S Gopalakrishnan, Former Vice Chairman, Infosys Limited, “It gives me great pleasure to be a part of such an immense milestone of Tata Chemicals. After 75 years of commendable service, Tata Chemicals, today, is India’s rendition of the changing face of chemicals where science, consumerisation, sustainability and technology merge together to identify the requirement and resolve possible issues by providing contemporary solutions. I applaud the Company on its wonderful journey so far, and would like to extend my hearty congratulations to the authors for this incredible feat of encapsulating the journey in this book.”

Speaking at the event Mr. R Mukundan, Managing Director of Tata Chemicals, remarked: “Today marks a historical milestone in the story of Tata Chemicals. The Company is a leader by nature and, over the last 75 years, has evolved significantly from a commodities enterprise that dealt mainly in inorganic chemicals to providing solutions to end-customers.“Salt of the Earth” brings alive this journey to readers, and enlightens them about the numerous trials, tribulations, hopes and triumphs that the company has endured and experienced over the last 75 years. Most importantly, the book narrates how we reached where we are today. Our journey so far has been extraordinary and incredibly exciting. I would like to extend my appreciation and gratitude to the authors for beautifully capturing our history in the book.

Commenting on the Bangalore launch of the book,co-author Christabelle Noronha said, “Being at this event today gives us a sense of pride about the work we have done. The past two years have been a whirlwind of long hours of research and plenty of hard work. We have discovered and learned a lot about this exceptional company and have been overawed at times by the challenges it has overcome and its many accomplishments. For this incredible opportunity, we shall remain forever grateful to Tata Chemicals.”

The corporate autobiography got a good response in Gandhinagar following its unveiling by the Gujarat Chief Minister Anandiben Patel on November 26th, 2014, and was also very well received in Mumbai,Chennai and Kolkata post its launch in the respective cities.

YU surprises the world! Announces first power packed YUREKA at Rs 8,999


  • Launches YUREKA; the first device through YU-Cyanogen exclusive partnership in India

  • YUREKA is the first device from YU to be launched with Cyanogen OS and get exclusive OTA firmware updates and support in India

  • YUREKA to be powered by Qualcomm® Snapdragon™ 615 processor with 4G LTE Cat4 connectivity and 64-bit, multi-core CPU

  • Co-opts the Indian Developer Ecosystem to initiate active participation in the development of its future devices

  • Announces exclusive partnership with Amazon.in to sell ‘YUREKA’ devices

  • Registration for the device to begin on 19th December from 2 pm

Bangalore, 20th December 2014: YU, the new online brand from Micromax Informatics, the largest Indian mobile brand, today announced the launch of its first and the much awaited device YUREKA, through an exclusive partnership with Cyanogen Inc. YUREKA is the first device from YU to be launched with Cyanogen OS and get exclusive OTA firmware updates and support in India. Cyanogen OS, built on Android™, is known for delivering a number of rich software advancements that optimize performance, customization, security, and privacy features on mobile devices.

With YUREKA, YU imparts power to the consumers to redefine the mobile space in the country by simply giving the control in a users hand; to create their own world, make their device look the way they want to; a cooler world, a world dashed in their identity.

YU will usher a new era of android development in India, as it will allow users to root their devices, without voiding the warranty. This will allow users to run endless customization on their device and offer an enhanced product experience, presently not being supported by any other brand in the country. For the android community in India, this would mean an opportunity to unleash the full potential of the device, while working closely with the brand and Cyanogen.

To create a robust developer ecosystem, YU has already started engaging and connecting with the Indian Developers Community, through its forum at ‘forums.yuplaygod.com; an exclusive platform for the developers to ideate, discuss and nurture ideas. Unveiling the new brand, Rahul Sharma said, “The future is moving from an app driven experience to a services drive experience and YU in partnership with Cyanogen is a platform that is going to lead that transformation. We will work directly with developerscommunity and brands to build services right on the OS layer and offer a differentiated consumer experience. We are creating a global platform for Indian app developers to rise at the world stage. For YU, services will be the core focus which would be ably supported by hardware partners like Qualcomm to offer a seamless and customised experience through our devices and services. We are together committed to challenge the limits of possibility and create a new world.”

Were thrilled to bring to India our vision of the next generation mobile experience,” said Kirt McMaster, CEO of Cyanogen. “India is the fastest growing smartphone market and we are excited to partner with YU, a brand with a deep understanding of Indian consumers. We will deliver a groundbreaking software experience in the form of intuitive, powerful and highly customized devices, beginning with YUREKA.”

Amit Agarwal, Country Manager and VP, Amazon India said, “We are very excited to partner with YU and offer our customers across India an exclusive, easy & convenient access to the revolutionary YUREKA. This builds into to our vision of offering customers in India a unique and wide selection of products on our platform and delighting them each time they shop with us.”

All the software features are backed by strong hardware capabilities as well. YUREKA offers cutting edge smartphone capabilities enabled by the Snapdragon 615 processor with integrated 4G LTE Cat4 modem and 64-bit multi-core CPU is designed to provide high speed connectivity, as well as offering an optimal balance of high performance and power efficiency so you can enjoy faster download speeds and get more done in less time with battery power to spare. YUREKA offers consumers a 5.5 inch HD IPS display and 2 GB DDR3 RAM, which allows for flawless multitasking experiences and efficiency, a Qualcomm® Adreno™ 405 GPU that is designed to enable an incredible amount of visual detail in 3D imagery, enabling smooth frame rates and full HD video with H.265 HEVC support. Qualcomm Adreno is a product of Qualcomm Technologies, Inc. .

YUREKA is exclusively available on Amazon.in and registrations started on 19th December at 2 pm.

(Qualcomm, Snapdragon and Adreno are trademarks of Qualcomm Incorporated, registered in the United States and other countries. All Qualcomm Incorporated trademarks are used with permission.)

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Wildcraft unveils new brand identity and head-to-toe product strategy

Image 1 - Wildcraft leadership at the media event

India’s fastest growing outdoor brand has unveiled a new brand identity, product range and marketing strategy as part of a larger endeavor to build the Indian outdoor segment

Bengaluru, December 17, 2014: Wildcraft, India’s fastest growing outdoor brand, has unveiled its plans to be synonymous with the Indian outdoor industry alongside a new brand identity. Revealed at a launch event in Bangalore, the brand’s revitalized presence includes a newly designed logo and theme alongside extensive additions to its product portfolio. Wildcraft’s leadership believes that this fresh approach combined with the aggressive expansion of the brand over the past few years could exponentially grow the company’s share of the US$2 billion Indian outdoor market.

Founded in a garage, Wildcraft has experienced exponential growth over the past decade. One of the country’s first brands to offer performance-driven outdoor gear, Wildcraft is now seeking to define the Indian outdoor segment through a series of bold moves.

Image 2 - Launching the new identity

Speaking about the developments at the company, Dinesh K.S, the founder who started it all in 1998, said, “Wildcraft is a brand born out of a love for the outdoors. Right from the beginning, whether it was ergonomically designed backpacks or carefully crafted tents, the brand has been focused on quality, innovation and most importantly, performance. This continues even today.”

The company’s HypaDura collection with lifetime warranty, for instance, uses the industry’s lightest and most reliable and durable materials such as RobicTM, Hypalon® and Litecell foam.

Image 3 - Introducing the Wildmark!

“The last few years have been incredibly rewarding”, he added, “as there are few greater joys than building your passion and watching it grow. When we started, the garage was our manufacturing unit, head office and retail outlet. And now we’re looking to be counted among the best in the business, globally. I’m confident that our best years are ahead of us, and outdoor-lovers are at the heart of this confidence.”

Exponential growth over the past few years has seen a company that started as a hobby in a garage to a brand that now employs over 2500 people.

Elaborating on Wildcraft’s strategy, Gaurav Dublish, one of the three co-founders of the company said, “We are not short on ambition. Today, from rucksacks to jackets and tents to shoes, Wildcraft products are available in over 120 exclusive and over 2,500 multi-branded stores across 400+ key Indian cities. Our diversified distribution strategy includes exclusive stores, modern trade chains, distribution to traditional multi-brand outlets, institutional partnerships as well as e-commerce portals.”

He acknowledges the importance of R&D which is reflected in the company’s ethos of building products that are functional, feature-rich, lightweight, compact, weather-resilient and reliable. “With an in-house team of designers and product developers

buoyed by a global supply chain, Wildcraft uses benchmarked materials in line with the best standards worldwide to ensure our products meet the highest standards,” he added.

Addressing the audience, Siddharth Sood, who met Gaurav at college and the co-founder who completes the Wildcraft trio, said, “Our plan is to push the boundaries of product design in order to give our users gear they love and trust. Coupled with the expansion of our manufacturing capabilities this will reinforce Wildcraft’s status as a one-stop-shop for outdoor lovers across the country.”

Over the years, Wildcraft has been able to build for itself an exceptionally strong customer advocacy base. Together with its globally benchmarked head-to-toe product line and a revamped brand identity Wildcraft is well equipped for its future endeavors.

Speaking about the company’s marketing initiatives, Simeran Bhasin, Chief Marketing Officer at Wildcraft, said “Our new logo is a reflection of the liberation the outdoors can bring from the monotony and rigmarole of everyday urban life. The brand’s new identity reflects the essence of our company and forms the basis of every consumer touchpoint from our retail stores to our website and TVCs. Our marketing communication strategy is in line with our efforts to inspire, educate, inform and equip people to experience the outdoors and, consequently, recognize Wildcraft as a performance-driven, head-to-toe outfitter. We will do this through immersive experiences across traditional, digital and social media.”