Lukup Launches India’s First Fully On-Demand Television Service

Lukup Launches India’s First Fully On-Demand Television Service

  • Powered by the Lukup Player, the new TV service is set to revolutionize the way consumers access content

  • Lukup will provide the largest array of on-demand channels on Indian television

Bangalore/India, October 15, 2014- Lukup Media today announced the launch of India’s first on demand TV service powered by a revolutionary connected device- the Lukup Player. Poised to offer a first-of-its kind experience to consumers, the service aims to transform conventional TV viewing for Indian audiences.

The Lukup TV service aims to deliver a large number of TV channels in addition to those available on cable and DTH platforms. These additional TV channels will have content from multiple genres including movies, shows, lifestyle and sports. Using the Lukup Player, users will also be able to stream content on more than one screen or device – TV screens, tablets, mobile phones, wireless speakers – at any one time. The service includes unlimited recording capacity starting from 500 GB which can be upgraded without limit. Users can also download content on their mobile devices which they can access offline. With no minimum monthly subscription charges, users can pay per view.

The Lukup TV service is available in Bangalore now and will be available across India in phases. The Lukup Player will be online and in retail stores from October, 2014.


Commenting on the launch of the new TV service, Kallol Borah, Chief Executive Officer, Lukup Media said, “Our TV service is designed to meet the requirements of changing lifestyles and consumer behaviour where more and more people want their entertainment when they have time, on a device of their choice and even when they are travelling and away from home. We also want to bring content and channels not available to viewers in India currently and broaden their choice of content substantially.”

Harsha Mutt, Chief Financial Officer, Lukup Media, elaborated, “The television and broadcast industry in India needs an overhaul since customers desire experiential content on a device of their choice, at a time of their liking. To cater to this demand, we are meticulously putting together an elaborate network for delivering content to our customers through an over the top (OTT) TV service. With exclusive content, movies and TV shows available on our video-on-demand platform, we aim to make life easier for our customers, inspiring them to celebrate their joie-de-vivre. Our association with various content providers is a significant step forward in this direction.”

PLUGGED IN India 2014

plug                     PLUGGED IN India 2014                    mts

                                     (14 October 2014, Bangalore, India)

PLUGGED IN To Host India’s Largest Gaming Event, GameGod Powered By MTS

  • A special GameGod Arena spread over 6000 sq. feet to be set up
  • 6000+ gamers expected to participate

Bangalore/India. Plugged IN, organized by Hannover Milano Fairs India Pvt Ltd., in association with NODWIN Gaming has launched GameGod Arena – India’s largest gaming event. Powered by MTS India, the event kicks off this September and will culminate at PLUGGED IN, the largest showcase of consumer electronics & technology in India, taking place from 14th to 16th November, 2014. Spread over 6000 sq. ft., GameGod Arena will be held at the Bangalore International Exhibition Centre (BIEC). Powered by MTS, the event will be a first-of-its-kind experience for the gaming community across the country.

According to Leonid Musatov, Chief Marketing & Brand Officer, MTS India, “MTS takes upon itself to provide a platform for talented individuals across different walks of life to showcase their skill. In this endeavor, I am happy to present the GameGod arena powered by MTS. GameGod will bring together some of the best gamers from across the country under one roof for an enthralling contest. The event will surely be one its kind.

GameGod Arena will feature an interesting mix of PC, console, and tablet-based games including DOTA 2, CSGO, FIFA, TEKKEN Tag Tournament 2, Just Dance, Candy Crush, Temple Run, and Angry Birds. There are guaranteed prizes to be won at every round of the gaming and a total prize money amounting to INR 27,00,000. The grand finale, to be held at Plugged IN, will see 64 teams for DOTA 2 and CS:GO and over 2000 gamers competing with each other for the top spots.

Speaking on the launch of GameGod Games Arena, Mehul Lanvers-Shah, Managing Director, Hannover Fairs India Pvt Ltd. said, “The interactive gaming industry is a major driving force behind the many technological improvements we see in the PC industry today. From faster and more powerful processors to more advanced and feature rich applications, the latest and most cutting edge technologies are being developed due to the high demand in this industry. We are happy to bring gaming enthusiasts from across the country together at PLUGGED IN. India’s premier consumer electronics and technology event would not have comprehensively showcased the latest digital technology and break through innovations without Games Arena.”

“The Indian gaming industry is growing at a feverish pace, with revenues touching USD 900 million this year. Games Arena is ideal platform to showcase the best gaming talent in the country. Through this event, we hope to inspire creators and enthusiasts of computer, mobile, console, web and social games all across the country. ”, said Mr. Gautam Virk, Production Manager, NODWIN Gaming

For further information on the Games Arena-PLUGGED IN and to register in online qualifiers for some of the games, Click Here (Link: )

To buy tickets directly for main event – Book My show link (mention limited seats)