LAVA enhances its Iris pro series; launches sleek & beautiful Iris Pro 30+ with 13 MP Camera

~A slim smartphone with 7.9 mm thickness, 13 MP Camera and 16 GB Internal Memory, is now available in retail stores and will be available online on with a 16GB memory card free on 26th August, 1 pm onwards~

Iris pro30+ Slide No (3)

New Delhi, India, August 20, 2014: LAVA International Limited, a fast growing company in the mobile handset industry, today unveiled its Iris Pro 30+, an upgraded version of the Iris Pro 30 launched earlier this year in January. Iris Pro 30+ is the latest addition to its flagship Iris Pro series that is designed on the theme ‘We put the Art in Smart’. Iris Pro 30+ takes the Iris Pro series proposition forward by promising a fusion of best in class aesthetics with top notch hardware specifications to the customers.

Key features of LAVA Iris Pro 30+ • 13MP Autofocus Camera with dual led flash & BSI-II sensor • 16 GB ROM + 1 GB RAM • Slim design with 7.9 mm thickness and thin bezel • 1.5 Ghz Quad Core Processor • Among the Lightest in the 4.7” or more screen size category at 116 gms • Full Lamination OGS touch panel, Dragontrail glass • 2000 mAh Battery

The smartphone comes with a 4.7 inch HD (1280×720 pixels) IPS (312 PPI) display that offers crystal clear images and sharp colour reproduction. The screen features OGS (one glass solution) that reduces the thickness of the phone and provides a superior touch experience. As was with the Iris pro 30, Iris Pro 30+ is also one of the slimmest phones with just 7.9 mm thickness and weighs just 116 grams making it extremely light and convenient to carry. The fully laminated display makes every image look as if it’s leaping off the screen and provides an exquisite look to the device when it is in sleep mode. The screen is protected by the high strength Asahi Dragontrail Glass that is considered to be six times stronger than normal glass.

The dual SIM LAVA Iris Pro 30+ runs on 1.5 Ghz Quad Core Processor (Mediatek 6589 turbo) and is powered by 1 GB RAM along with PowerVR SGX544 GPU clocked at 357 MHz. It comes with 16 GB of internal storage (7.8 GB for applications and 5.5 GB for media content) that is expandable to 32 GB providing ample space for installing heavy games, applications and storing multimedia content

On the rear, Iris Pro 30 + sports a 13MP auto-focus camera. The camera comes with BSI II sensor having a size of 1/3.2 inch and 1.1 micron Omni BSI-II pixel architecture that helps capture excellent images in low-light.  It supports full HD (1080p) as well as HD (720p) video recording and playback. It comes with features like face detection, four-directional panoramic view and high-definition range (HDR). Additionally, there is a 3 MP Camera on the front for 3G video calling support.

Iris Pro 30+ runs on Android 4.2.2 Jelly Bean out-of-the-box. On the connectivity front, it is 3G enabled and supports EDGE, GPRS, Wi-Fi, Bluetooth, USB and OTG Connectivity. It is fuelled by a 2000 mAh battery that can provide ample talk time of 9 hours. Besides, it also supports quad band (ability tofunction throughout the world) and is equipped with GMS license (Google mobile services).It also comes with inbuilt software functionalities of Flip to mute, face and voice unlock and video picture in picture.

Iris pro30+ Slide No (4)

Commenting on the launch of Iris Pro 30+, Mr. Navin Chawla, Vice President –Product, Lava International Limited said “We are pleased to take forward our proposition of ‘We put the Art in Smart’ for our Iris Pro series with the launch of Iris Pro 30+. Based on customer preferences backed by our research, we have introduced enhancements in camera, processor and internal memory to deliver an excellent experience to the customers.”

Priced at Rs.11990/-, LAVA Iris Pro 30+ is available in Black colour. The handsets are available for sale across all national retail stores and multi-brand outlets across India. Online, It will be exclusively available on bundled with a free 16GB memory card 1pm onwards on 26th August’14.

For more information, please visit

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Lava Iris X1 now available with 8 GB ROM at no extra price

Lava Iris X1 now available with 8 GB ROM at no extra price

The Masterpiece from Lava which has already received an overwhelming response from the buyers now comes equipped with 8 GB internal memory (ROM) at the same price of Rs 7,999/-

LAVA Iris X1

New Delhi, August 11, 2014: LAVA International Limited, a fast growing company in the mobile handset industry, today announced an 8 GB upgrade to its Iris X1’s internal memory at the same price of Rs. 7,999. Lava Iris X1, which exemplifies elegance and quality through its beautiful design and best in class features, has already gathered an amazing response from consumers. The smartphone is currently contributing to 30% sales in Lava brand’s smartphone portfolio by volume.

This latest upgrade will allow users to download plethora of applications, play heavy games and perform faster multi-tasking. The 8 GB internal memory is also expandable up to 32GB via micro-SD card.

Lava Iris X1 is one of the few devices in India and the first one from Lava that is built on the latest Android 4.4.2 KitKat out-of-the-box platform, offering premium aesthetics and a smooth user experience. The Android Kit Kat platform offers multi-tasking through optimized memory and improved touch responsiveness. The smartphone also comes with a bunch of new and useful features. Its new phone app automatically prioritizes contacts based on the people a user talks to the most, and its smart caller ID looks for matches from businesses with local listing on Google Maps.

Lava Iris X1 takes a leaf out of the Iris Pro series as far as the aesthetics is concerned. The handset has an amazing build quality and looks beautiful. On the performance aspect, the smartphone provides an excellent experience on the back of a 1.2 GHz Quad-Core Broadcom BCM23550 processor powered by 1GB RAM. Iris X1 sports a 4.5-inch FWVGA IPS (854 x 480 pixels) display that offers high-quality colour-reproduction and great viewing angles. The fully laminated touch screen eliminates the air gaps between LCD and glass and makes it look perfectly black in sleep mode. With an 8.9 mm of thickness and 138 grams in weight, the handset is also very convenient to carry.

Iris X1 sports an 8 MP rear camera with LED flash and a 1.4 µm pixel BSI+ sensor. The sensor increases the amount of light that gets captured and improves low-light photography significantly. The rear Camera supports full HD (1080p) video recording and playback, comes with Auto focus, touch to focus functionality and HDR mode that automatically snaps a rapid burst of photos to select the best possible shot. It also includes a 2.0-MP front-facing camera for video calling.

On connectivity front, the dual SIM Iris X1 comes with 3G connectivity apart from Wi-Fi, Bluetooth v4.0 BLE (Bluetooth low energy), micro-USB and EDGE. It offers OTG support to enable file transfer through USB drive on the move. The device promises crystal clear calling experience by using Dual MIC for Active Noise Cancellation. The phone packs a long-lasting 1800 mAh battery providing ample back up for multimedia payback, talk-time and stand-by.

Priced at Rs 7999, Iris X1 is available in black and white colours. It comes with an intelligent Flip cover powered by hall sensor that puts the phone automatically in sleep mode ensuring reduced battery consumption.

Iris X1 8GB upgrade will be available online on, Flipkart & other leading online portals. It is also available across national retail chain stores and multi-brand outlets pan India. Lava has already pumped in more than 25cr in marketing this product across different media vehicles including the recent association with IIFA and the on-going association with India England series and will continue to do so.

For more information, please visit

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Lifesize Reinvents Video Collaboration…Again

Lifesize Reinvents Video Collaboration…Again

Lifesize’s New SaaS Offering Empowers Employees with Connected Experience

from Video Conferencing Rooms to Anyone on Laptops and Mobile Devices

Bangalore, India — August 06, 2014 — Lifesize, a division of Logitech (NASDAQ: LOGI) (SIX: LOGN), is reimagining the video conferencing experience with the introduction of Lifesize Cloud. The perfect blend of software, hardware, service and UX, Lifesize Cloud is the first and only service that provides a connected experience to anyone using smartphones, tablets, laptops and especially conference rooms. Lifesize Cloud is delivered as software-as-a-service (SaaS) and is for organizations that want business-class video collaboration without taxing their budget or IT resources.

“There is no question that video collaboration is aggressively moving toward the cloud, while the customer need for affordable room video systems and a more simplified user experience continues to surge,” said Roopam Jain, industry director of enterprise communications and collaboration for Frost & Sullivan. “Lifesize has nailed this user need with the introduction of Lifesize Cloud, a bold departure from the complex and costly ways of implementing video. By integrating its conference room video system with an intuitive, feature-rich hosted cloud infrastructure, it is clear that Lifesize continues to innovate.”

Lifesize Cloud is pioneering a new way to collaborate and connect employees. Unlike competitive offerings, including costly traditional on-premise video solutions, free consumer applications, and “meet-me” Web and video services, Lifesize Cloud enables natural communication instantly or scheduled and is purpose-built for organizations of all sizes to implement an affordable, simple and scalable video conferencing solution with little to no need for IT involvement.

“The demand for video communication in business is skyrocketing, driven primarily by free, consumer-focused applications,” said Craig Malloy, founder and chief executive officer of Lifesize. “As a result, users now expect to have the same simple experience in the office, connected across laptops and mobile devices. Lifesize delivers a way to completely, cost effectively and efficiently enable every person in your company with the highest quality video collaboration. We are able to do this because we have spent the last 11 years building an innovative product portfolio with all of the pieces necessary for this vision to come to life.”

“Lifesize Cloud provides a superior solution compared to other tools I have used in the past,” said Robb Szymik, IT and AV global system administrator at Plexus. “One persistent challenge in the IT field is how to maximize resources while minimizing complexity on both the administrator and user side. After testing Lifesize Cloud over the past several months, it has become clear that Plexus would significantly benefit from a SaaS-based video environment, and we are looking forward to replacing our legacy hardware room video systems with lower-cost Icon systems and integrating them with Lifesize Cloud.”

Key features of Lifesize Cloud include:

  • A connected experience on any device, especially the meeting room

    • Choose your own device: works seamlessly with smartphones, laptops, tablets and telephones through the Lifesize Cloud app

    • Lifesize Icon room video system works right out of the box: simply connect to the network and log in with your credentials

    • Anyone, anywhere: Lifesize Cloud offers unlimited guest capability to connect with individuals outside of your organization

  • One tool for all the ways people communicate

    • Shared internal company directory: the directory auto-populates instantly on every device you use

    • Fully loaded features: click to call, check presence status, connect instantly or in scheduled calls, have single and group calls, share presentations

  • Works with what customers have today

    • Fully interoperable: have up to 25-way calls in HD video or audio for every user and virtual meeting, admins no longer need to manage scarce multiparty bridging ports

  • Simple to buy, easy to manage

    • Flexible subscription plan for all sizes of teams and budgets: invite new users to a Web login to scale instantly


  • Annual subscription plans from $25 per user per month


  • Lifesize Cloud is expected to be accessible everywhere on May 21, 2014, but initial sales availability is:

    • North America: US, Canada, Mexico

    • Europe: E.U., Norway, Switzerland

  • Sold through Lifesize Worldwide Partner Network

  • Fully featured, free 14-day trial available on