Huawei, a leading global information and communications technology (ICT) solutions provider, today launched 3 revolutionary smartphones Ascend G6, Ascend G750 and Honor 3C for the Indian market. The handsets were launched amidst the fanfare by the star players of the Royal Challengers Bangalore team. Huawei is the principal sponsor of Royal Challengers Bangalore Team.
The newly launched smartphones are designed to serve unique needs of varied consumer segments. With its 1.7 GHz Octa-core processor and 5.5” HD screen, the Ascend G750 is a real multi-tasker for the entertainment-seekers; with a premium design & 7.5 mm slim, the Ascend G6 is power packed with style, colors that are aptly targeted at the socially-savvy youth, while the Honor 3C is designed especially for the college-goers with features such as 5 MP front camera, 22 mm wide angle lens and 1.4 µm sensor for perfect selfies complimented with an excellent rear 8 MP BSI camera. Today the users demand feature-packed smartphones that help them multi-task on the go and at the same time offer style and better battery performance. All the 3 smartphones introduced today cater to these needs.
Speaking on the occasion, Mr. Victor Shanxin, President, Huawei Consumer Business Group India commented, “Huawei’s relentless commitment to developing premium quality smartphones over the past three years has paid off. We are now ranked number three globally in terms of smartphone shipments, and our brand recognition is growing steadily in key regions.
In India, we see a great potential and the launch of these 3 smartphones will further strengthen our presence.”
Anand Narang, Marketing Director, Huawei Consumer Business Group India said, “Nothing connects India like cricket and we have been a brand that connects consumers through all our ICT products. Our foray into cricket is a gradual phenomenon in our company’s journey to transform into a consumer brand. Our partnership with RCB and association with cricket is helping us reach out to masses and build brand resonance. We are committed to make our products reach out more users and we are strengthening our retail presence and reach across multiple cities.”
Huawei recently announced its association the Royal Challengers Bangalore and is the Principal Sponsor of the team. The partners had unveiled the new RCB team jersey, which features the Huawei logo on the front of the jersey as a principal sponsor of the team. Huawei will also have significant brand exposure around RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. To amplify this association, Huawei and RCB has also kicked-off joint marketing initiatives to engage fans and consumers across India like contests to win RCB merchandise & tickets for matches, behind-the-scenes exclusive player content, digital activation etc.,
Huawei began its journey in India by establishing its R&D centre in Bangalore. The partnership with Royal Challengers Bangalore hence, reaffirms the brand’s commitment towards India and emanates as homecoming. The core values of Huawei include dedication, continuous improvement, integrity and teamwork, which also define the essence of portsmanship. With similar core values, this partnership offers a perfect synergy for the values of both partner brands.